Universidad CEU San Pablo | Latest Reviews | Student Reviews & University Rankings EDUopinions

Universidad CEU San Pablo - CEU USP
speciality: Marketing

3.8

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

4 Student Reviews

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  • Advertising and ...
    Marketing
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    My experience at CEU

    During my time at CEU University, I’ve had a very positive experience, especially because of the welcoming atmosphere that’s created from the very beginning. The small class sizes make it easy to integrate and feel supported from the start, and the professors are always willing to help and guide you. In the Advertising and Marketing degree program, the experience has been exactly as promised, with practical classes from the first year, such as radio and television, made possible by comprehensive facilities geared towards a professional environment.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Madrid
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    2 months ago
    CEU - Official Response
    CEU - Official Response
    Official Reply
    Estimada Lucía, muchas gracias por compartir tu opinión con esta comunidad. Como bien comentas, desde la Universidad CEU San Pablo siempre nos hemos esforzado por acercar la realidad profesional a nuestros estudiantes, y por eso apostamos por un modelo de aprendizaje lo más experiencial posible. De hecho, contamos con una agencia de comunicación y publicidad propia, que llamamos "el HUB", así como laboratorios fotográficos, estudios de realización, de radio o de televisión en nuestro propio campus... ¡esperamos que los hayas aprovechado al máximo durante tus estudios con nosotros!
  • Advertising and ...
    Marketing
    avatar
    Engagement

    Embarking on this extraordinary educational experience at Universidad CEU San Pablo has underscored a profound dedication to student welfare. By providing a wide spectrum of extracurricular engagements, Universidad CEU San Pablo enhances its vibrant campus ambiance. I commend the institution for its steadfast commitment to excellence across its academic offerings. The dedicated and informed professors utilize innovative pedagogical approaches.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Madrid
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  • Advertising and ...
    Marketing
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    Activities

    One good thing about the Ceu is the multiple extra-university activities that bring students together, such as hiking, wine tasting, and its facilities such as tennis courts, paddle tennis and soccer.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Madrid
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  • Advertising and ...
    Communication
    Fernando
    More practical experience

    I do like about the university the location and the premises.

    However, I believe the university, due to the high price charged to the students, should better prepare students to the work environment in the private sector.

    I would recommend having classes be taught by professionals in their respective sectors and know what is what the companies are looking for when they are hiring.

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    Programme: Advertising and Communication
    Degree: Bachelor's
    Graduation: 2017
    Delivery Type: On Campus
    Campus: Madrid
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