Universidad CEU San Pablo
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Advertising and ...1 month ago
StudentEngagementEmbarking on this extraordinary educational experience at Universidad CEU San Pablo has underscored a profound dedication to student welfare. By providing a wide spectrum of extracurricular engagements, Universidad CEU San Pablo enhances its vibrant campus ambiance. I commend the institution for its steadfast commitment to excellence across its academic offerings. The dedicated and informed professors utilize innovative pedagogical approaches.
View moreProgramme: Advertising and MarketingDegree: Bachelor'sGraduation: 2026Delivery Type: On CampusCampus: Madrid -
Advertising and ...4 months ago
FernandoESMore practical experienceI do like about the university the location and the premises.
However, I believe the university, due to the high price charged to the students, should better prepare students to the work environment in the private sector.
I would recommend having classes be taught by professionals in their respective sectors and know what is what the companies are looking for when they are hiring.
View moreProgramme: Advertising and CommunicationDegree: Bachelor'sGraduation: 2017Delivery Type: On CampusCampus: Madrid -
Advertising and ...28 Feb, 2022 StudentActivities
One good thing about the Ceu is the multiple extra-university activities that bring students together, such as hiking, wine tasting, and its facilities such as tennis courts, paddle tennis and soccer.
View moreProgramme: Advertising and MarketingDegree: Bachelor'sGraduation: 2022Delivery Type: On CampusCampus: Madrid
