ESIC, has become in recent years a reference in terms of training in Marketing, sales and communication. The faculty of faculty is of a high level in terms of the subject they teach. And the service of the staff that works there, professional, empathetic and helpful. If you want to take a potent course and goodbye this is your school. But I am one of those who seek something more than a mere impartición. I need spirit, transcendence, involvement, details. That they do, not that I like my school, but that I fall in love. Are ESIC students in love with ESIC? I do not think so. My diagnosis is that there is an error on the part of management. I think they are more concerned with selling, selling and selling. And what good is it to sell if you do not fall in love? You will always be on a lower rung than the big ones. If they want to reach excellence, if they want their own students to be their best commercial, they have to fill their eyes with passion every time they talk about ESIC. And that gentlemen of direction WORTH MONEY. Listen from the bottom up, do not sell, bet on what students, teachers and employees ask. Because therein lies success and excellence. Take care of the details, spend on breakfast, lunch, dinner, worry about meeting the families of the students, worry that they end up being friends with each classmate, worry about their careers, the management of ALUMNI, in details on specified dates. Have the student and their families in love. That your step through ESIC is TRASCENDENTAL and that the relationship continues. And that gentlemen is only achieved, spending, delegating to those who are day to day with the student, and transmitting passion. Stop looking for large margins in the short and look for small margins in the long. The great schools were constructed thus, betting by the students and by those who served these. Bet on your people, who are very good and everything will be better for them. And yes, they will sell more, but above all BETTER.