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Neuro Business School - NBS
speciality: Marketing

5.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

5 Student Reviews

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  • BA in ...
    NeuroMarketing
    Miroslav
    The attitude and the atmosphere

    The classes are so intresting I love how they they teach you about psychology and business strategy, I really like how the teachers are real professionals in terms of marketing , buisness… overall I really enjoy it.

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    Programme: BA in NeuroMarketing
    Degree: Bachelor's
    Graduation: Prefer not to say
    Delivery Type: On Campus
    Campus: Barcelona
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  • BA in ...
    NeuroMarketing
    avatar
    how flexible the classes are.

    I really like how the class goes very time im learning something and having a good time,
    the teachers are real profesional that’s why I think the classes are so interesting and useful.
    my favorite part is Neuromarketing and they teach you very well.

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    Programme: BA in NeuroMarketing
    Degree: Bachelor's
    Graduation: Prefer not to say
    Delivery Type: On Campus
    Campus: Barcelona
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  • BA in ...
    NeuroMarketing
    avatar
    Good student treatment

    The courses were led by experts who were able to explain their topics very well. In addition, the team of NBS employees was very active. Online courses were always made available in a timely manner and if there were any questions, help was available immediately.

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    Programme: BA in NeuroMarketing
    Degree: Bachelor's
    Graduation: Prefer not to say
    Delivery Type: Blended
    Campus: Barcelona
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  • MSc in ...
    NeuroMarketing
    avatar
    Great Program, even better memories!

    Great course content, a good mix of Neuroscience theory and practical application of neuroscience tools to business strategy. The professors were mostly from public universities around Barcelona btu all had great English, for me though the best part was living and studying in Barcelona the amazing industry contacts like getting to visit PepsiCo HQ in Barcelona to meet their consumers insight and HR team!

    Overall I liked their concept of pushing students to actually build impactful businesses. I have also made lifelong friends from around the world whom I cherish a lot even 2 years after graduating.

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    Programme: MSc in NeuroMarketing
    Degree: Master's
    Graduation: Prefer not to say
    Delivery Type: On Campus
    Campus: Barcelona
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  • Master Marketing
    Mariia
    Amazing learning experience

    I’m currently studying the Master in Neuromarketing at Neuro Business School, and it has been an amazing experience so far. The program perfectly combines marketing, psychology, and neuroscience, giving a deeper understanding of how people really make decisions. The classes are engaging, practical, and very relevant to today’s marketing world. If you’re passionate about innovation and consumer behavior, this program is definitely worth it!

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    Programme: Master Marketing
    Degree: Master's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Barcelona
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