INSA Business, Marketing & Communication School | Latest Reviews | Student Reviews & University Rankings EDUopinions

INSA Business, Marketing & Communication School
speciality: Marketing

3.8

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

5 Student Reviews

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  • Advertising and ...
    Marketing
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    Good teaching quality.

    The institution boasts a well-connected network of industry partners, providing students with valuable networking opportunities and internships. Additionally, INSA Barcelona’s innovative curriculum and experienced faculty ensure students receive a high-quality education that prepares them for successful careers in their chosen fields.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Barcelona
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  • Marketing and ...
    Management
    avatar
    The course frequency

    It’s a great school with good teachers and a good welcome even if you end up with the same teacher for each course, certainly because all the courses cover the same subject. It would be nice to see different people all the same but in terms of performance it was really perfect. What bothered me a little was the frequency of classes, I find that taking classes once a week during this is not really intense. But otherwise the environment is very friendly and we really find several cultures there which is very pleasant

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    Programme: Marketing and Management
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Barcelona
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  • Marketing and ...
    Management
    avatar
    FULL UNIVERSITY EXPERIENCE

    I’m doing my degree at INSA. It’s a school. It is a school where you learn from true professionals. Also, being a small business school, it ends up being a family.
    I am very happy to have chosen INSA as a school.

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    Programme: Marketing and Management
    Degree: Bachelor's
    Graduation: 2020
    Delivery Type: On Campus
    Campus: Barcelona
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  • Marketing and ...
    Management
    Theresa
    Can not recommend

    I applied for a Master in English as the master coordinator promised me it is available. On my first day I found out they only had it in Spanish, so I moved from Germany to Spain for a Master where I couldn’t understand anything and of course, it was already very late to apply for another University or Business School. I wrote a Mail to the coordinator as the people in the front office couldn’t help me, but I didn’t get an answer. As well I tried to call but you only have the number of the front office and they always told me the coordinator is busy or when they told me he will call me back I didn’t get a call. After a while, I got the Information that I will get my money back but I had to fill in a form. Of course, I didn’t get the form in the time period the coordinator promised me and I had to try to call again. Same as last time I had no chance to speak with him. At the end, I contacted a lawyer and wrote a last mail to the coordinator. He replied 10 minutes later…! I can not recommend this business school!! Even I had the chance to visit two different classes for one session and the lecturer explained very practical which was good but very very slow. You also have to take care because you won’t get a Master of Science or Art or anything accepted in der European Region.

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    Programme: Marketing and Management
    Degree: Master's
    Graduation: 2020
    Delivery Type: On Campus
    Campus: Barcelona
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  • International Marketing ...
    and Foreign Trade
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    INSA

    I currently take a International Marketing and Foreign Trade master degree program at Insa Business School and so far I could suggest it to the new future students.

    School is located very close to the center, the teachers are professionals in their field.

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    Programme: International Marketing and Foreign Trade
    Degree: Master's
    Graduation: 2018
    Campus: Barcelona
    Overall
    29 Apr, 2021
    Patricia
    Patricia
    Are you an international student? How was your admissions process?
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