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GBSB Global Business School
speciality: Marketing

4.3

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

4 Student Reviews

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  • Marketing
    avatar
    Career development

    I finished my master degree in Communication and Future Marketing and it was one of my best experience. I have to say that GBSB Global is a well qualified school and a very good opportunity for anyone who wants to travel abroad to develop his/her career path or to enhance his/her skills. The professors were professional and international. The administration team was also very helpful and supportive. There were many activities and events every week which made us feel home, and at the same time we had many sports events which means we could practice what we love. The school also has a useful employment program, making it easy for international students to find internships or jobs, I totally recommend GBSB Global for anyone who wants to study abroad and develop his/her skills.

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    Programme: Marketing
    Degree: Master's
    Graduation: 2019
    Campus: Barcelona
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    29 Jan, 2021
    Danielle
    Danielle
    Hi! I am considering this master! What do you think about the courses? Were they nice to follow? And in which way did they grade the courses? Tests and/or projects? Also, were there good possibilities to get a job during the master? Was this job doable? Thank you in advance! :)
  • Business and ...
    Marketing
    Ayaulym
    High-qualified education, networking, amazing student life experience

    Firstly, I want to mention that GBSB is located in the most engaging countries in the EU. Moreover, the business school offers high opportunities for career and good networking with international society. I would mention amazing events that represent the GBSB, which increases business awareness and give a chance to meet people with similar mindsets and interests.

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: Online
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    28 Sep, 2023
    Dalia
    Dalia
    Is gbsb a good school
    15 Oct, 2023
    Maksym
    Maksym
    Hello, I want to study Master degree in GBSB. Can you please tell me, do they really provide employment and other things?Thank you.
  • Marketing
    avatar
    An outstanding faculty

    My program here has many outstanding aspects, but one that stands out is the quality of the faculty. They are not only experienced professionals but also active researchers. Their expertise and insights make the program even stronger, especially because they are thorough and ensure each student grasps the material.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Barcelona
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  • Marketing
    Tigran
    GBSB prepares big thinkers and executives.

    Every subject you choose is delivered in a wide range of tools – from financial tools to ethics. There are a bunch of student activities organized by the student affairs department – from workshops to parties and travelling. I would recommend GBSB because here you will become a big thinker, get a huge network as GBSB students are from everywhere, gain huge exchange of experience and of course have the great Spanish culture as a great dessert.

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    Programme: Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Madrid
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