University of the Witwatersrand - WITS
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
4 Student Reviews
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Advertising and ...03 Feb, 2025
StudentZAContentI think it’s a good university with so much diversity. It was a really healthy school environment, which encouraged contrustive competition. The extra curriculum activities were such a good way to let out steam and make friends
View moreProgramme: Advertising and MarketingDegree: Short CourseGraduation: 2025Delivery Type: BlendedCampus: Johannesburg -
Marketing20 Jun, 2023 StudentTop-notch University
The University of the Witwatersrand is an excellent institution that has established a strong reputation for academic excellence and research. The campus is well-equipped with modern facilities, and the faculty are experienced and knowledgeable in their respective fields. Overall, a top-notch choice for higher education.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2017Delivery Type: On CampusCampus: Johannesburg -
Marketing Management21 Dec, 2022 NishaanZAMarketing, Management, Insurance
I loved Wits, it was one of the best highlights of my life. I learned so much and experienced so many different things throughout my path to obtaining my degree.
Some of the modules were tough and very challenging, but what I was taught throughout that was so much more significant and has definitely benefited my career and where I am currently.I disliked the negative marking for certain modules, but it was a great learning experience to help shape me to be the best version of myself.
View moreProgramme: Marketing ManagementDegree: Bachelor'sGraduation: 2013Delivery Type: On CampusCampus: Johannesburg -
Marketing Management28 Nov, 2022 StudentGBGraduation ceremony.
I had a great time at this university. It was stimulating and most enlightening. The lecturers were well trained and dedicated. The students were welcoming and the student life was exciting. The course was challenging but rewarding. Overall a very positive experience.
View moreProgramme: Marketing ManagementDegree: Bachelor'sGraduation: 2020Delivery Type: On CampusCampus: Johannesburg
