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Lahore School of Economics

speciality: Marketing

3.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

9 Student Reviews

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  • Marketing and ...
    Finance
    avatar
    Student Life

    As far as the academics are concerned I think the university is doing a good job teaching relevant courses, such as communication skills and Academic writing. However, one area that needs improvement is that they need to keep updating the course material after every six months so that the students are not left behind anything.
    If talk about the student/ campus lfe than people have mixed views. However a majority of students believ that the university should have more events like its other competitors.

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    Programme: Marketing and Finance
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Lahore
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  • BBA major ...
    marketing and minor data analytics
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    My Journey at LSE: A Transformative Experience

    I would praise the academic rigor and quality of education at Lahore School of Economics, noting that the faculty is knowledgeable, helpful, and dedicated to their students’ success. The university’s focus on practical and real-world applications of economics and management concepts.It offers a vibrant and diverse campus life, with various student clubs, societies, and events that cater to different interests and backgrounds. The campus is described as safe, clean, and well-maintained, with modern facilities and resources that support students’ academic and extracurricular pursuits.However, the university’s high tuition fees may pose a financial burden for some students and their families.
    Overall, Lahore School of Economics provides students with a high-quality education and a supportive campus environment that prepares them for successful careers in their chosen fields.

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    Programme: BBA major marketing and minor data analytics
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Lahore
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  • Marketing and ...
    Finance
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    Lack of balace but good career management team

    Overall, the course load was manageable but there was a clear lack of balance between the institutions’ focus on grades/courses as compared to extracurriculars that would help students network.

    The instructors are professional for the most part, you might find one or two instructors initially during your first semester that aren’t as great as you’d hope but overall it’s fine. Their career management team is one of the best in the country. You really have a great chance of finding work after you graduate.

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    Programme: Marketing and Finance
    Degree: Bachelor's
    Graduation: 2021
    Delivery Type: Blended
    Campus: Lahore
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  • Marketing and ...
    Finance
    Muhammad Hammad
    LSE

    Lahore School of Economics is one of the top business institutions in Pakistan where you can polish your inner skills and give them a deeper thought. Currently, I am a student at LSE and I’ve gained a lot from this institution. It offers a wide range of courses according to the interests of students. Not only this it also provides them with platforms where you can present your own business ideas such as business fiestas and SME exhibitions. honestly speaking it truly takes out the marketer in you by enhancing your skills. Campus life is a little bit boring, no late-night events. Apart from studies we also do have free slots, in which we have free time for activities such as sports, lunch or hanging out with friends. There is some strictness but also a balance between studies and entertainment. But you have to meet the deadlines on time, no compromise on that.

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    Programme: Marketing and Finance
    Degree: Bachelor's
    Graduation: 2021
    Campus: Lahore
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  • Economics and ...
    Marketing
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    Life at Lahore school of economics

    Lahore school of economics is one of the best business schools in Lahore yet I’m highly disappointed by their policies and the way they treat their student body. No doubt they provide the quality education but their management is just a failure in every other aspect. University life is about exposure and growing and it’s very sad to say that LSE just give you exposure of books and nothing else. We don’t have any extra co curricular activities or any sort of events. It’s been 3 years I’ve been studying here and I haven’t attended a single social event like concert, sports week and etc. We don’t have any right or say in any aspect, students are not being respected here. We are not even allowed to wear slippers or round neck t-shirts in summers which further makes our lives more miserable. We don’t have any common rooms or nice cafeteria to have quality time around.

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    Programme: Economics and Marketing
    Degree: Bachelor's
    Graduation: 2021
    Campus: Lahore
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  • Marketing and ...
    Finance
    avatar
    LSE has the worst admin staff and a dull university life

    A very poorly managed university with the worst admin staff ever. Not cooperative at all, they think as if students are robots and machines who will work 24/7 on the tonnes of assignments and project provided. Some teachers are really arrogant and full of attitude, they don’t even respect the students and just ORDER all the time. I would suggest others to never opt for LSE and make your life easy by going somewhere else.

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    Programme: Marketing and Finance
    Degree: Bachelor's
    Graduation: 2021
    Campus: Lahore
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  • Marketing and ...
    Finance
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    Policies

    Extremely autocratic system, there is no student union and admin including faculty members just dont care about students. Even in this pandemic situation they are putting too much burden on student body and are not promoting us while other universities across the globe have done it. All they want from their students is to cram the entire book and slides and there is no learning.

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    Programme: Marketing and Finance
    Degree: Bachelor's
    Graduation: 2021
    Campus: Lahore
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  • Marketing
    avatar
    Best business university

    Though it is costly but this university is the best in business studies. It has got experienced teachers and you learn so much. The campus life is good and so is the environment. I would highly recommend this university to students who want to study business.

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    Programme: Marketing
    Degree: Bachelor's
    Campus: Lahore
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  • Business Management ...
    and Marketing
    avatar
    Campus Life

    It’s a great university with a lot of experience to get. The staff is nice as well. They need to add a swimming pool inside the university and a proper badminton court. There should be common rooms for the students to have a leisure time inside the university.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2019
    Campus: Lahore
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