University of Karachi
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Marketing and ...10 months ago
AtifPKWell Experienced in EducationFirst of all i would like to say that i have clicked for a remote job here , but the page directed me towards blogging and review about my own university from where i got my degree. I dont understand why landed to this page? where is my remote job link>
View moreProgramme: Marketing and SalesDegree: Master'sGraduation: 2018Delivery Type: On CampusCampus: Karachi -
Marketing13 months ago
StudentPKUoK reviewI am pursuing my Phd in marketing at the University of Karachi. Uok is one of the renowned public sector universities in Pakistan, which provides quality education to the students at an affordable price offering a wide range of courses at graduate, postgraduate and PhD levels. However, gaianing admission at the university is purely merit based, so the students aspiring to be the part of this institute must possess good grades at the high school level since the benchmark for each program is predefined. Despite being an educational hub, having multiple departments and highly qualified staff, Uok still needs upgradtion in their systems as most of their processes are still outdated and lengthy. They have huge scinece and IT labs but still they need to implement modern facilities and IT infrastructure as per the modern day requirements. Overall, my experience with the univeristy has been overwhelming and amazing, both in terms of faculty and curriculum but as I mentioned already, there are still some loop holes in the system, which must be addressed to make it a world classs university.
View moreProgramme: MarketingDegree: PhDGraduation: 2025Delivery Type: On CampusCampus: Karachi
