Instituto Tecnológico y de Estudios Superiores de Monterrey - ITESM
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Marketing20 Aug, 2022
StudentMXUniversityThe Tec is a super good university, you feel super accompanied and protected at all times. They have many activities for all people. I love the Tec. They support you at all times, they don’t leave you alone and you can find people from many sides and with different points of view. I like it a lot.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2022Delivery Type: On CampusCampus: Monterrey -
Marketing30 Jun, 2022 StudentTeachers that impulse your career
The teachers at the campus are always there when you need them to help you with something, the campus is beautiful and has the best material for making the best learning experience. But the thing that really differenciates my university from other universities is its learning model “tec 21” which consists in 3 learning blocks of 5 weeks each, this learning model makes students achieve competences that will help them in their career.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2025Delivery Type: On CampusCampus: Monterrey -
Marketing30 Jun, 2022
KarenI expected moreI am the first generation of the new model called TEC21 and when they explained it to me at first it sounded like it was going to be very good, but the reality is that it has not been what I expected. I consider that they commission many activities that are unnecessary and that time could be used to review the class topics more, since being only 5 weeks for each subject is very rushed as all the topics are covered to see that originally they would be in a whole semester . This is from a business perspective, since I have heard opinions from people in the engineering area and most of them are positive.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2023Delivery Type: On CampusCampus: Monterrey
