Mount Kenya University - MKU
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
-
Bachelor in ...5 months ago
StudentKEMount Kenya University reviewMy experience at MKU has been great. The lecturers are supportive,classes are engaging and the flexible study options make learning convenient. It’s a good place for both academic and personal growth.
View moreProgramme: Bachelor in Marketing and BusinessDegree: Bachelor'sGraduation: 2025Delivery Type: On CampusCampus: thika -
Advertising and ...13 months ago StudentKEThe university
The university in a good place to kickstart your higher education, the structure in place both infrastructure and academic is designed to make your educational journey as comfortable as possible.
View more
The best thing about the university is the management.
One thing they should improve on is the is the graduation committeeProgramme: Advertising and MarketingDegree: Bachelor'sGraduation: 2025Delivery Type: BlendedCampus: thika -
Public Relations ...28 Apr, 2024
WemaKEPublic RelationsI love this University.Generally it has helped me with my confidence and upto where I am now.The learning environment is also adaptable.The lecturers are also approachable and willing to help anytime.
View moreProgramme: Public Relations and MediaDegree: Bachelor'sGraduation: 2024Delivery Type: Online
