

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
University of Nairobi is a great University found in Nairobi Kenya, I ts an international University that I can really recommend anyone around the globe to try it.
The lectures are so focused and are always ready to help
The campus has good facilities and responsibilities students leaders.
Knowledge brought from a wide range of experienced experts in the various fields into the classroom is a trait that boldly shows up as part of learning at the University Of Nairobi. It is perhaps why it is one of the top ranked Universities in Africa.
View moreIt’s a great place to study because they offer alot of courses, and they’ve been ranked as one of the top universities in Kenya and East Africa.
I pursued Bachelor of Commerce, specializing in Marketing at the School of Business (2013-2016).
In my opinion, the Marketing lecturers were friendly, knowledgeable and helpful compared to lecturers dealing with other departments of study.
The school of business – Lower Kabete Campus – is on the outskirts of the central business district. I found the suburban location conducive for learning since it’s quiet and surrounded by nature. The layout of the campus was also easy to navigate for example the lecture halls, hostels, administration block, entertainment centers, etc.
Cons: I found the marketing courses to be basic and not relevant to the world we’re living in, that is, digital marketing (which was what I hoped to learn).
Security in the hostels was inadequate. I had 2 security issues that were not properly addressed during my stay there.
Do I recommend the University of Nairobi? Yes – depending on what you want to study.
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