

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
Today in a globalized and intercultural world the educational approach must follow the same steps, RBS offered me a master’s course with Professors and Students from different continents and countries creating a unique intercultural mix of its kind.
For my professional and personal career, the Master in Marketing
Rome Business School was one of my best decision ever. Qualified teachers, great carrier service and support every step of studying. If anyone is looking for international Business School I really strongly recommend RBS!
View moreI enrolled in Marketing and Sales because I needed to shake my language studies. Rome Business School gave me the opportunity to study, collaborate, and work with a large number of students coming from al over the world. Furthermore, I had the opportunity and honour to assist classes by professors with an amazing marketing and professional background.
The thing I liked the most is the Career Services Department: it gave me the opportunity to start an internship in an amazing company that produces wine near Florence (IT). Thank you Dalal, Sandra, Alessandra, Flavia and last but not least Ema for all the support and smile you gifted us!
The university has a very calm and modern atmosphere that motivates people to want to study. The teachers are very well prepared and the passion they have for what they teach is very noticeable, something that infects us as students to want to go further in what we learn. This university has a very good variety of fields of study, something that makes me highly recommend it.
View moreThe recruiter and student service were really supportive for convincing me to start this Master. The Academic program is very deep and the network the School provide is unique! I suggest this Business School to everyone who wants to make a different Master from the usual ones.
View moreI like the fact that in class we were all international, develop my English, and have as teachers professional workers in this field. Everything is digital, that’s really smart and eco-friendly. Many work are in a group and that’s helpful.
View moreI chose Rome Business School to completely change my working sector and it was on the master in marketing & sales that my choice fell. Despite the pandemic, the school managed to ensure the full implementation of the educational program, with the addition of other extra activities and with the daily support of all staff.
The teachers, with an important curriculum and decades of experience all over the world, have always approached us with availability and humility, transferring all their passion and knowledge. But multiculturalism is the extra element that will make this experience one of the most beautiful in my life, having given me the opportunity to meet and relate with boys and girls around the world. Absolutely this experience gave me the opportunity to get out of my comfort zone and challenging myself every day and making me definitely improve.
From the moment I embarked on the master’s degree, I was greeted with a blend of academic experiences, cultural immersion, and unparalleled networking opportunities.
One of the standout features of Rome Business School is its commitment to academic rigor and teachers with lots of experience. The curriculum is meticulously designed to equip students with the latest industry insights and managerial skills.
RBS fosters a collaborative and inclusive community that nurtures diversity of thought and fosters lifelong connections. Through engaging lectures, interactive workshops, and stimulating discussions, students are encouraged to exchange ideas, challenge assumptions, and broaden their perspectives.
Overall, my experience was positive. I am grateful for the invaluable experiences and friendships that Rome Business School has offered me.
View moreThe school is like a joke and so unprofessional. They never gave what they offered. It is so easy like a highschool. They don’t offer internships and the lessons are for highschool students. If you speak English, you are able to pass all the exams.
View more