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University of Professional Studies Accra - UPSA
speciality: Marketing

3.8

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

6 Student Reviews

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  • Public Relations ...
    and Media
    Seth
    Focus on Professional skills

    University of Professional Studies, Accra focuses on instilling professional skills in their students. Lecturers are deliberate in ensuring that students understand their courses. The University’s curriculum is designed to equip students with employable skills in their respective study areas

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    Programme: Public Relations and Media
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Accra
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  • Public Relations ...
    and Journalism
    avatar
    Campus life

    UPSA is a good school with some problems. It has strong classes, great research opportunities, and a diverse student body. The teachers are experts and the campus is lively. However, some courses added to our major course are not relevant , and not all courses are available. The school’s administration can be slow, and some buildings are old. Despite these issues, UPSA is still a good choice for students who want to succeed

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    Programme: Public Relations and Journalism
    Degree: Bachelor's
    Graduation: 2029
    Delivery Type: Blended
    Campus: Accra
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  • Public Relations ...
    and Media
    avatar
    UPSA review

    UPSA is a great school. With my experience with UPSA , I will say the institution solely focus on learning and neglect other activities that can help students socialize more. Even if they will hold some activities, it’s mainly organized at the school’s hostel which makes it for those in private hostels and those from home to engage in them.Courses are more theoretical than practical which doesn’t help that much.Less platform to interact with industry professionals too.Campus life is very boring when you are not living in the school hostel.The school do not have enough accommodation so most students are in the private hostel and from home.

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    Programme: Public Relations and Media
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Accra
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  • Digital Marketing ...
    and Analytics
    Gilbert
    Students get access to hands -on trainings

    As a current student in Marketing at the University of Professional Studies, Accra, I am fortunate to be part of a program that balances theoretical knowledge with practical application. The Marketing program here is designed to equip students with a solid foundation in core marketing principles, analytics, and business strategies, which are essential for navigating the competitive business landscape.One of the key strengths of the program is its focus on experiential learning. We are consistently encouraged to apply classroom concepts to real-world scenarios through case studies, group projects, and presentations. This approach has not only enhanced my critical thinking and problem-solving skills but has also provided me with a clearer understanding of the expectations and dynamics within the marketing industry.
    Moreover, the faculty is highly knowledgeable, bringing a blend of academic and industry experience into the classroom. This allows students to gain insights into current industry trends and to learn best practices directly from professionals.
    Additionally, the program’s integration of digital marketing tools and data analytics aligns well with the evolving needs of the job market, preparing students for the digital transformation of the business world.
    Overall, I would rate my program highly, given its dedication to equipping students with the knowledge and skills necessary for a successful marketing career. I am confident that the education and training I have received at the University of Professional Studies, Accra, have prepared me well to contribute positively to my chosen career path.

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    Programme: Digital Marketing and Analytics
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Accra
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  • Marketing
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    Facilities And Environment

    Great environment, library, facilities. I so far like the structure of lectures. The architecture caught my eye. The use of online learning platform systems make it easy to have test, access study notes from lecturers, monitor your grades and performances.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Accra
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  • Advertising and ...
    Communication
    avatar
    Excellent

    The lecturers are industry people who made the program much easier to understand and relate to.

    We do presentations every week which increases our confidence and build our public speaking skills.

    UPSA gives students professional experience

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    Programme: Advertising and Communication
    Degree: Bachelor's
    Graduation: 2020
    Delivery Type: Blended
    Campus: Accra
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