The Bonn-Rhine-Sieg University of Applied Sciences
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Marketing28 May, 2024
StudentINAn Ideal University for Practical LearningI am a second-semester Masters in Marketing student at Hochschule Bonn-Rhein-Sieg in Germany. Choosing this University of Applied Sciences over other universities must have been one of the best decisions I have made. As an applied sciences university, the students are taught more practical skills rather than just theory. This practical approach is exactly what I was looking for in a Master’s program in Germany. The entire course is designed in such a way that students are exposed to real-life case studies and marketing projects. Most of the assignments are group-oriented tasks, which helps students work together and learn from each other.
Apart from the academic benefits, the university offers excellent infrastructure, including a vast library with numerous books and other reading materials. However, I wish the university provided more extracurricular activities. Although they have student clubs and other initiatives, there is a lack of sufficient opportunities for all students to engage more with the university.
View moreProgramme: MarketingDegree: Master'sDelivery Type: On CampusCampus: Bonn
