Berlin School of Business and Innovation - BSBI
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Digital Marketing31 May, 2024
FernandaESConsumer connectionThe local consumer connection is brilliant. An additional element that gives the program added value is the standard of the lectures. Lastly, within the highlights of the entire program are the job office services throughout the studies and the career forum at the conclusion of the studies.
View moreProgramme: Digital MarketingDegree: Master'sGraduation: 2025Delivery Type: On CampusCampus: Berlin -
Digital Marketing31 May, 2024 ArnoldGBHybrid mode of teaching
While i was here, my experience as a student at BSBI was all positive. While there are students from other countries, almost all of the students are German nationals. A hybrid education option is available if you’re feeling under the weather or don’t feel like attending to school. It permits you to stay at home and join the class online at the same time.
View moreProgramme: Digital MarketingDegree: Master'sGraduation: 2022Delivery Type: On CampusCampus: Berlin -
Strategic Marketing03 May, 2022
StudentExcellent programVery friendly staff and faculty members, interesting and interactive program with various case studies. On top of it, Berlin has so much more to offer. I would highly recommend it to the potential students to look for a suitable program.
View moreProgramme: Strategic MarketingDegree: Master'sGraduation: 2020Delivery Type: On CampusCampus: Berlin06 May, 2022Gilbert
