INSEEC Business School
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Digital Marketing30 May, 2024
StudentFRMaster MCSCI am in m2 Marketing, communication and commercial strategies.
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the pedagogy of the courses is excellent: everything focuses on the work of groups and the integration of teams with evaluation in presentation which is an initiation to professional life.Programme: Digital MarketingDegree: Master'sGraduation: 2024Delivery Type: BlendedCampus: Paris -
Digital Marketing30 May, 2024 StudentFRProgramme super
I really appreciated our program, its diversity and the quality of teaching. The school’s effort also to meet the needs of students. If I had to change one thing it would be the note wait time.
View moreProgramme: Digital MarketingDegree: Master'sGraduation: 2024Delivery Type: On CampusCampus: Paris -
Digital Marketing11 Nov, 2021 StudentThe student Life of Sup De Pub
The Campus environment and sup de pub school location is good and easy access for everyone. However, always the School contacts are unreachable. None of the numbers listed on the site answer the phone.
Moreover, the reception staff never have the answers to our questions. Big problems of organization, of communication also between the interveners and the schooling administration and admission department. most international student faces lots of difficulties when communicating with the admission and some administration assistances.
View moreProgramme: Digital MarketingDegree: Master'sGraduation: 2022Delivery Type: On CampusCampus: Paris20 Jan, 2023
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