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SKEMA Business School
speciality: Marketing

4.7

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

6 Student Reviews

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  • International Marketing ...
    and Business Development
    Keshore
    Friends and Fun

    Apart from studying, I have enjoyed my time with my classmates a lot, specially while completing the projects. It had provided me with a broad perspective about international marketing and helped me think differently.
    I also got chance to use the infrastructure of the school in order to do some activity, play games after classes and all.

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    Programme: International Marketing and Business Development
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Paris
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    04 Jul, 2023
    SKEMA Business School - Official Response
    SKEMA Business School - Official Response
    Official Reply
    It is great to hear that you have had an enjoyable time with your classmates outside of studying, particularly while working on projects. Collaborating with them has given you a broader perspective on international marketing and fostered new ways of thinking.
  • International Marketing ...
    and Business Development
    avatar
    Overall experience

    I can’t say enough good things about my experience at this university. The professors are top-notch, and they help make my time here truly enjoyable. The campus is not only beautiful, but also well-equipped with top-quality facilities. Overall, this is an excellent institution, and I would recommend it to anyone.

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    Programme: International Marketing and Business Development
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Lille
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    05 Dec, 2023
    SKEMA Business School - Official Response
    SKEMA Business School - Official Response
    Official Reply
    Thank you for your glowing review! It is fantastic to know that the professors, campus, and facilities have contributed to your enjoyment. We appreciate your recommendation and are excited to have you as part of our academic community.
  • Marketing
    avatar
    Global education

    The school provides a good environment for the students to develop their communication and analytical skills and other skills as well. The campus and culture are truly global and the professors are well qualified. The course contents are very beneficial in a future career.

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    Programme: Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Nice
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    07 Mar, 2024
    SKEMA Business School - Official Response
    SKEMA Business School - Official Response
    Official Reply
    Thank you for sharing your positive experience with us! We're delighted to hear that you've found our campus environment conducive to developing essential skills and that you appreciate our globally-minded culture and qualified faculty. Providing beneficial course content for future career success is one of our top priorities, and we're glad to know it's making a difference for our students. Your feedback is valuable to us, and we're committed to continually enhancing the educational experience. If you have any further comments or suggestions, please feel free to reach out. We're grateful for your support and look forward to seeing you thrive in your future endeavors!
  • International Marketing ...
    and Business Development
    avatar
    IMBD

    Overall experience was great, really loved the program curriculum and outcomes. The skills acquired during the program was a great help for me in the corporate world. I highly recommend this program for the people who want to make their career in marketing.

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    Programme: International Marketing and Business Development
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Paris
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    4 months ago
    SKEMA Business School - Official Response
    SKEMA Business School - Official Response
    Official Reply
    Thank you for this wonderful endorsement. We are thrilled to hear the program provided you with such a strong foundation and that you're already seeing the direct impact in your marketing career. Wishing you continued success - our alumni are our greatest achievement!
  • Marketing
    avatar
    Great Bridge to Career in Marketing

    SKEMA Business School’s MSc Marketing program offers a top-tier global education with a focus on practical skills. The curriculum, blending traditional and digital marketing, is enriched by a diverse faculty. With international campuses, the program prepares students for global challenges. MSc Marketing provides a strong and practical foundation for aspiring marketers.

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    Programme: Marketing
    Degree: Master's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Paris
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  • Marketing
    avatar
    Diverse learning environment

    Skema fosters an engaging learning environment by bringing together students and faculty from various backgrounds. Its strong emphasis on practical learning, through internships and hands-on projects, equips students with essential career skills across multiple industries. With a focus on real-world experience and a global perspective, it is an excellent choice for those pursuing marketing.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Lille
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    12 months ago
    SKEMA Business School - Official Response
    SKEMA Business School - Official Response
    Official Reply
    Thank you for highlighting SKEMA’s collaborative environment and industry-focused approach. We’re glad our emphasis on applied learning and global insights aligns with your marketing aspirations. Your success in diverse sectors underscores our commitment to equipping students with adaptable, career-ready skills. We’re proud to support your journey!
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