INSEAD Business School
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Marketing and ...14 Jun, 2022
VikramBest university for higher studiesI’m an alumnus of the INSEAD Business School. I have done a master’s degree in Finance from the University in 2020. My experience was great while studying there. The University provides us with a platform to have sessions with a lot of educated and successful alumni from the University. I lived in Singapore for 2 years for my degree. I would say that you can easily manage to study and work part-time over there. There are a lot of opportunities for people and students. I would say that getting a degree from INSEAD was worth it as I developed very good personality traits and got a very good experience with dealing with a lot of situations involving many challenges. Excellent University and great courses.
View moreProgramme: Marketing and FinanceDegree: Master'sGraduation: 2020Delivery Type: BlendedCampus: Singapore
