Alexandria University - AU
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
-
Public Relations ...7 months ago
MohammedEGGood foundation, needs modernizationStudying at Alexandria University, Faculty of Mass Communication was overall a good experience. The professors were supportive and knowledgeable, and I appreciated the balance between theory and practical work. I also enjoyed the collaborative atmosphere among students, which helped me improve my communication and teamwork skills.
View more
However, some administrative processes were slow, and I feel the program could include more modern tools and hands-on training to better prepare students for today’s job market.
I would recommend this university for anyone looking to build a strong foundation in communication and media, while keeping in mind that extra self learning may be needed to stay up to date with industry standards.Programme: Public Relations and AdvertisingDegree: Bachelor'sGraduation: 2023Delivery Type: On CampusCampus: Alexandria -
Public Relations ...11 months ago
StudentEGAcademic team that is quite decentAlexandria university is differently an experience on its own , it is quite unique than other universities but it is also quite special , what i liked in my faculty in specific is that the professors where very helpful and always trued their best to give us a lot of opportunities , what i didn’t like is the lack of funds from the university to my faculty and department
View more
, would i recommend it , depends in the faculty and study majorProgramme: Public Relations and AdvertisingDegree: Bachelor'sGraduation: 2023Delivery Type: BlendedCampus: Alexandria
