Anglo-American University - AAU
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Interational Marketing13 months ago
JohnUSA Unique International Experience.Anglo American University (AAU) in Prague offers a truly international learning environment with small class sizes and professors from diverse backgrounds. The university stands out for its American-style liberal arts education while being located in the heart of Europe. Students appreciate the personalized approach to learning and the opportunity to engage with peers from around the world. However, some feel that administrative processes could be more streamlined. Overall, AAU is a great choice for those looking for a globally oriented education in a historic and vibrant city.
View moreProgramme: Interational MarketingDegree: Bachelor'sGraduation: 2027Delivery Type: On CampusCampus: Prague -
Marketing and ...8 months ago
StudentCZQuality and experience!I can say I am completely different from before and after AAU. At some point I wondered but now without even noticing I can see my knowledge has improved a lot. I say seamless because it is not the traditional type of learning, you learn through hands on projects, in class discussions, real world scenarios, interactive sessions and becomes part of your day to day life and interests. I 100% Recommend AAU to anyone who wants to experience a life-long a real international community and learn in the process while having the time of your life in Europe!
View moreProgramme: Marketing and CommunicationsDegree: Bachelor'sGraduation: 2025Delivery Type: On CampusCampus: Prague
