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Fanshawe College
speciality: Marketing

4.2

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

5 Student Reviews

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  • Digital Marketing
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    Campus facilities

    The modern campus facilities and smaller class sizes create a real sense of community. Professors are approachable, always ready to guide, and provide personalized attention. What stands out most is the supportive environment combined with academic rigor, making the university experience enriching.

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    Programme: Digital Marketing
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: London
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  • Digital Marketing
    Bo
    Fanshawe College Professors

    One of the highlights of Fanshawe’s degree programs is its professors. During my entire degree, so far I’ve been taught by knowledgeable and skilled educators passionate about my growth as a marketer and genuinely caring. Additionally, the small class sizes allow for personalized attention, creating an ideal learning environment.

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    Programme: Digital Marketing
    Degree: Short Course
    Graduation: 2025
    Delivery Type: On Campus
    Campus: London
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  • Marketing Management
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    Studying at Fanshawe College

    As an international student, spending around 8 months studying here has improved my skills and knowledge in the field of marketing, in which I’m interested. Moreover, I required accommodation, which the college provided successfully, which helped in my study experience. The professors were really supportive and knowledgeable. Overall, my study experience has been great, and I have another program left to complete, which will start in January 2024. Thank you!

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    Programme: Marketing Management
    Degree: Short Course
    Graduation: 2023
    Delivery Type: On Campus
    Campus: London
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  • Digital Marketing
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    Fanshawe's Bachelor of Commerce Degrees

    My experience within Fanshawe College’s degree programs has been overall very positive. Fanshawe College’s degree programs offer a well-rounded educational experience that combines theoretical knowledge with practicality and hands-on learning approaches. With a focus on industry relevance, experienced faculty, and continuously updated curriculums, Fanshawe College is an institution that equips its students for success in their chosen fields.

    One of the standout features of Fanshawe’s degree programs is the professors. Throughout the entirety of my degree, I have had the opportunity to learn from such knowledgeable and skilled professors who have a passion for helping me grow as a marketer and who actually care. As well, the small class sizes help to facilitate personalized attention, fostering a very conducive and beneficial learning environment.

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    Programme: Digital Marketing
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: Blended
    Campus: London
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  • Business with ...
    Marketing
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    Very Supportive professors

    I am very proud to studying in Fanshawe college, they structured the marketing management graduate certificate very well. All the courses content are very knowledgeable. One thing I like most the professors, All professors are very supportive and talented.

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    Programme: Business with Marketing
    Degree: Short Course
    Graduation: 2024
    Delivery Type: Online
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