A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
My opinion of the University of Guelph is that they provide the resources, facilities, technology and equipment to allow students attending the ability to grow and adapt to our evolving world. Known to be a social school, there are a variety of events located on or off campus with connections primarily found in Southern Ontario and many located in the city of Guelph. Many of the professors, often use their own unique life experiences to help students grow which I personally felt aided the growth and connectivity found at this school.
View moreThe University of Guelph offers a remarkably inclusive environment with a vibrant community of friendly individuals. One aspect that particularly stood out to me is the university’s unwavering commitment to student success and personal growth. The institution goes above and beyond to provide tailored support, ensuring that every student has the necessary resources to thrive academically and achieve their goals.
Moreover, the campus boasts an impressive array of aesthetically pleasing buildings and well-maintained surroundings. The carefully designed infrastructure creates an inviting atmosphere conducive to learning and collaboration. Additionally, the abundance of seating options available throughout the campus provides ample choices for students seeking comfortable spaces to study and engage in group discussions.
Overall, I wholeheartedly recommend Guelph University for its exceptional qualities. It not only fosters an inclusive and welcoming community but also prioritizes the holistic development of its students. With its beautiful campus, comprehensive support systems, and commitment to success, the university stands as a truly exceptional institution.
View moreI am currently in my second year at the University of Guelph and have had a pleasant experience thus far. I am in the marketing management program and I am thoroughly enjoying it. The program has been super interesting and I have learned so many things that I can apply to situations in the real world which is extremely beneficial. I am also in the co-op program which I highly advise anyone that has the opportunity to join to do so. Co-op provides you with the ability to gain work experience before graduating which is amazing and will really provide you with an upper hand in finding a post-grad job. The campus at the University of Guelph is beautiful. In my opinion, it is a perfect size and it only takes about 10 minutes to get from one end of campus to the other. There are lots of great food options to choose from and U of G is ranked number 1 for its on-campus dining. My first-year residence experience was lots of fun and I was able to experience living on my own which was scary but also taught me a lot about being independent. Overall I definitely recommend the University of Guelph to anyone looking to apply or considering their offer.
View moreI have had a great time at UofG. I am completing my second year in Marketing Management with a Bachelor of Commerce. At UofG I feel challenged but supported whenever needed. I have met many professors who have encouraged my learning and created a fun, supportive environment for learning. The campus is also beautiful and quite easy to navigate. overall my experience at UofG has been outstanding!
View moreI have really enjoyed the past couple of years at Guelph. I am in the Marketing Management program and I love it, as it has taught me so much about marketing. The classes have all been very enjoyable since they are based on marketing which is what I am passionate about. I have also been able to learn about other aspects of business in some of my less marketing-focused classes like accounting and economics. Additionally, the campus is very beautiful and not too big which I admire. The food on campus is also very delicious.
View moreThis program is a great experience so far. The University of Guelph is a beautiful, inclusive and fun campus. The Guelph/Griffin life is something that I recommend for anyone. More specifically the LANG School of Business is a great program where you get the opportunity to experience real-life situations. There are many opportunities to work with others in group projects which prepare you for the real world. My peers along with me have gotten the chance to market and network ourselves with others for our future. As well, if you are an international student the online and off-campus/online communication is simple and well. I have met many students around the world in group projects who I can now call my friends. Regrading the workload for the program and what to expect, the first two years may include more of a heavy workload. But it will pay off because the following/last two years have a much lighter and more fun workload. Many courses prepare you for your furrier after school. Overall, I would recommend this program and school to my friends and anyone.
View moreWell, university without a doubt can be difficult. It is a big jump from high school in terms of workload. I struggled at first to adjust because the setting was so new and not as diverse as I was used to being that I am a person of colour. However, as the herd went by I was able to find my footing. I was able to do so because I started becoming more passionate about my program.
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