University of Dhaka - DU
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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Marketing03 Dec, 2024
StudentBDA blessing in exchange of diligence, decisiveness.The hallmark of this university is how it creates opportunities to build your soft skills in particular from not only academic foundation, which is already strong enough, but also various club activities for desired sectors like business, entrepreneurship or culture. However, on the other side, in order to succeed, it requires sheer hard work and one has to be sure of how they want to prepare themselves for the job field, which side they want to improve, and use the opportunities accordingly the university provides. It gifts a tremendously enjoyable campus life with the campus itself, which is also what it gained fame for, and provides abundant paths to unleash extra curricular talents in the spare time, which although requires good time management, is worth working hard for.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2026Delivery Type: On CampusCampus: Dhaka
