University of New South Wales
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Bachelor of ...25 Apr, 2023
StudentAUStudying Commerce/ Media (PRAs a Commerce and Media student, UNSW has been a great institution for my studies. The learning and assessment processes encourage creativity and critical thinking, and welcome students of all backgrounds, ethnicities and political affiliations. The tutors are knowledgeable and make learning engaging and informative. Transport to UNSW is convenient, with 2 light rail stops located at the doorsteps of the university. Overall, studying at UNSW has been a rewarding experience, and I would highly recommend it to prospective students.
View moreProgramme: Bachelor of Commerce and Media (PR)Degree: Bachelor'sGraduation: 2023Delivery Type: On CampusCampus: Sydney -
Business and ...09 Feb, 2023 RahulAUAcademic and personal growth @ UNSW
UNSW was my first choice university because of the course curriculum offered for my program. It has been less than a week on campus, but I can’t point out a single flaw in how the university has conducted its events and made the students welcome.
What I love about UNSW is that apart from the umpteen electives that the business school offers, the university also houses over 300 clubs and associations of which students can be a part. Apart from assisting them to excel academically, UNSW is providing opportunities for students to develop soft skills that I believe are critical in excelling in a professional environment.
For those reasons, I would highly recommend students to check out programs at UNSW because the university helps you build a well-rounded profile.
View moreProgramme: Business and MarketingDegree: Master'sGraduation: 2024Delivery Type: On CampusCampus: Sydney
