Charles Sturt University
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
4 Student Reviews
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Advertising and ...01 Jul, 2024
StudentNLThe school is top notchAcademe excellence is what the school offers. My reviews of the school are quite positive. Students can study and get the greatest educational experience possible at this wonderful school because of its calm atmosphere.
View moreProgramme: Advertising and CommunicationDegree: Bachelor'sGraduation: 2026Delivery Type: On CampusCampus: Sydney -
Advertising and ...23 Apr, 2024 StudentCHExcellent facilities
The university has the best facilities in the country, from excellent and well packed libraries, also the sports facilities are excellent, there is a standard football pitch, also there’s a basketball court for students who engage in sports, I love it here.
View moreProgramme: Advertising and MarketingDegree: Bachelor'sGraduation: 2026Delivery Type: On CampusCampus: Sydney -
Business and ...30 Dec, 2022 StudentAUHighly Supportive
CSU offers it’s students a wide variety of support services from academic support with free assessment reviewers to career services like their job, internship and scholarship noticeboards. Additionally, the mandatory practical work placement subjects offer students a competitive advantage after graduation and more confidence to enter their chosen workforce.
View moreProgramme: Business and MarketingDegree: Bachelor'sGraduation: 2023Delivery Type: BlendedCampus: Sydney -
Business and ...04 Jun, 2022 StudentFlexible university
I liked the flexibility of the university at the time. I didn’t like the lack of structured care. The school could improve by having a dedicated role to help with choosing study programmes and career objectives.
View more
The school was very internationally orientated I felt often to the detriment of other students as overseas was where the money was coming from.
My career prospects may have been ok but with no help from the university.Programme: Business and MarketingDegree: Bachelor'sGraduation: 1998Delivery Type: BlendedCampus: Sydney
