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RMIT University
speciality: Marketing

4.1

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

7 Student Reviews

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  • Business and ...
    Marketing
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    Industry integrated Marketing Degree

    Having graduated from RMIT, let me share my experience with you. RMIT was more than just a university; it was my second home. Picture this – learning in the heart of Melbourne, surrounded by vibrant streets and endless opportunities.

    At RMIT, learning wasn’t confined to textbooks. Our courses were designed to incorporate real-world experiences, thanks to industry-experienced lecturers and hands-on projects. It felt like a backstage pass to the marketing world, where theory met practice seamlessly.

    RMIT’s global reputation speaks volumes. Being in the top 100 universities worldwide not only boosted my confidence but also opened doors to exciting career prospects.

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2009
    Delivery Type: On Campus
    Campus: Melbourne
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  • Business and ...
    Marketing
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    Comfortable Living

    RMIT University offers outstanding housing, dining, and facility options, ensuring that students have access to top-notch amenities and a comfortable living environment. The dedication to offering exceptional amenities improves the overall quality of life for students.

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Melbourne
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  • Business and ...
    Marketing
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    Stunning Environment

    RMIT University’s campus is undeniably stunning, providing a motivational setting for students’ daily lives. The university, which is located in a lovely town, blends in with everything around it and provides a special and alluring environment for learning and development. I’m really delighted to be here.

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Melbourne
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  • Business and ...
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    Exceptional Institution

    I am extremely pleased with my choice to attend RMIT University for my studies. I believe RMIT University is an outstanding and renowned institution of higher education. The department is exceptional and boasts excellent communication. It is evident that the professors are highly knowledgeable and skilled. The university’s extensive and top-notch curriculum provides numerous chances to acquire new skills.

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Melbourne
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  • Master Marketing
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    Master of Marketing

    RMIT has provided an excellent practical program to show me what my future marketing job would entail. The teachers and staffs are very supportive academically and mentally. I would recommend students to come study here.

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    Programme: Master Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: Blended
    Campus: Melbourne
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  • Business and ...
    Marketing
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    Great Institution

    RMIT is an amazing institution that facilitates creativity and prompts students to achieve their best. My experience at RMIT has been extremely positive, tutors are attentive and willing to go above and beyond to help you understand the content. Despite these benefits, One thing RMIT could improve on is the enrollment process. The process is confusing and difficult to grasp however RMIT does provide support through their student help line. Being able to confirm correct enrollment in classes and ask any type of queries from other students provides relief and a better understanding of RMITS’ operations.

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Melbourne
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  • Business and ...
    Marketing
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    Fun and Helpful Events for Students

    I think RMIT is a great university to study in, it offers a lot of events for students to get to know each other and to make connections, as well as many programs to help international students to settle in and find a job in Australia. What I did not like is just there is a lack of events for specific courses and therefore, making friends who are in the same course as mine is pretty difficult. Most of my friends are from STEM courses, even though I’m currently doing a bachelor in business marketing.

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: Blended
    Campus: Melbourne
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