European University of Armenia | Latest Reviews | Student Reviews & University Rankings EDUopinions

European University of Armenia - EUA
speciality: Marketing

4.2

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

6 Student Reviews

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  • Advertising and ...
    Marketing
    Mariam
    Advantages and disadvantages of university life

    EUA provides a friendly student-centered environment.I really like the supportive lecturers, modern methods of teaching and the focus on practical skills. One weakness is that, although the classes are practical, they could sometimes be more interactive and engaging for students. I would reccomend it as students will opportunities to improve both their English and their professional skills.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2029
    Delivery Type: On Campus
    Campus: Yerevan
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  • Advertising and ...
    Marketing
    Ani
    Advantages and disadvantages of university life

    My university has so many advantages and some disadvantages. The main advantage that I want to mention is the good quality of education. Our professors are experienced and qualified. They help us gain knowledge and skills for future. Another advantage is friendly environment where students can make new people and connections. Internships and exchange programs are vital part of our university. Modern classrooms give us an opportunity to have interactive classes and making studying process easier. However, there are some disadvantages. Sometimes classes are overcrowded and technical issues can arise like slow internet. Another disadvantage is the punctuality. It is really important to know all the exam days earlier, in order to get well prepared.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2029
    Delivery Type: On Campus
    Campus: Yerevan
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  • Advertising and ...
    Marketing
    Gohar
    My suggestions and objections

    The academic program is beneficial and rich of many opportunities, however there are some subjects that we don’t need and we get nothing in return, for instance Physical education. Instead of that we could have more classes of the subjects that are essential, for example “Critical thinking and decision-making”.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2029
    Delivery Type: On Campus
    Campus: Yerevan
    Overall
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  • Advertising and ...
    Marketing
    Elena
    Pros and cons of my uni

    The academic program is great. Obviously, this is not an average Armenian university, and that highlights the fact that I really do like EUA. The only thing I have negative thoughts about is that we are informed about exams at the last minute, and we also receive the questions very late.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: Prefer not to say
    Delivery Type: On Campus
    Campus: Yerevan
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  • Advertising and ...
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    avatar
    I would highlight the quality of education

    My opinion of the university is generally positive. It provides good education, experienced teachers, and useful opportunities for students, although there can also be challenges such as stress. Overall, it is a place where students can develop both academically and personally.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2028
    Delivery Type: On Campus
    Campus: Yerevan
    Overall
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  • Advertising and ...
    Marketing
    avatar
    Overall opinion

    My experience at this university has been incredibly positive. The professors are knowledgeable, supportive, and genuinely care about students’ success. The campus environment is welcoming and inspiring, with many opportunities to grow both academically and personally.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2028
    Delivery Type: On Campus
    Campus: Yerevan
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