This article was originally published on our blog in Spanish. You can find the original article here.
If you are thinking about studying marketing, but you are not sure or don’t have enough knowledge or information that leaves you doubting whether it is for you, don’t worry, EDUopinions will help you to know more about Marketing. That way you’ll know if you really want to study it.
With the introduction of new technologies and greater communication skills, the rules that business play has been considerably altered, which makes studying marketing as a course a very fertile ground for work. The digital revolution has already arrived, and there is an increasing demand for experts in this area. Now, what do we mean when we talk about marketing professionals?
Marketing degrees combines math and statistical knowledge along with notions of communication, design, and organizational behavior. In search of a bachelor’s or master’s degree in marketing, future professionals acquire interpersonal and communication skills, commercial knowledge and interpretation of information.
A Marketing graduate is always prepared to correctly analyze the requirements of the product or service in question to create the appropriate message and strategy. You must be able to develop marketing plans according to the market and lead competitive business strategies. It is in the planning of communication and commercial actions where there has been especially a great change.
Marketing strategies are usually differentiated between traditional and digital strategies. This distinction impacts both training, marketing, and in the job positions. This is because each tactic requires specific knowledge.
In short, the traditional approach uses communication strategies with unidirectional messages, from the sender to the receiver. That is, an advertiser wants to communicate their ad to a large number of individuals, who may or may not be potential customers. Advertising pieces are then sent by different means: printed press, outdoor advertising, television, radio, among other practices.
In the case of digital marketing, communication strategies are also planned, but in this case, the message is usually intended to be transmitted in a multidirectional manner. That is, the advertiser allows the potential customer to interact with your ad and give it another type of value. Digital marketing encompasses those actions and strategies that are implemented in the internet media and channels. The main ones are:
Web or blog: by definition they function as the main tools to attract users and turn them into customers by generating content of value and non-intrusive.
Search engines: they allow you to position a page or blog in the first positions of the search engines. For this, organic positioning (SEO) or payment (SEM) actions must be implemented.
Advertising Display: it is the use of ads of different sizes and formats (texts, images, videos) in spaces of websites in an attractive and attractive way.
Email marketing: As heiress of traditional mail, it can be done from own databases or others. From these messages are generated and disseminated to the contact network.
Social networks: These digital tools create communities and adapt to the demands of consumers. They are very effective for the dissemination of content, as well as for creating links with brands, branding and even customer service.
Today we can see that a lot of the purchases and sales have turned from the physical to the virtual media, e-commerce, for example, is a great proof of it, becoming an increasingly widespread practice. However, the eruption of digital resources can be a great opportunity to reinvent traditional marketing and evaluate what practices are as effective as using a platform or a social network. In essence, when talking about digital marketing, we are also speaking implicitly of traditional marketing, since the essence of the concept manages to stay: it involves the increase of interest or attraction towards a specific product or service.
When it comes to training in this area, it is important that one considers both marketing fields. Acquiring an integral vision of the profession will give you more scope in the labor field. And now that you’ve read this article, what areas of marketing attract you the most? Tell us in our comments section.