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British University Vietnam - BUV
speciality: Marketing

4.6

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

8 Student Reviews

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  • BSc Digital ...
    and Social Media Marketing (awarded by University of Staffordshire)
    avatar
    QS 5 stars in Viet Nam

    BUV has impressive facilities compared to other options in Vietnam. 5-star rating is rare in a developing country and it also provides UK’s degree. The best option in South East Asia region for get a brilliant education with British quality.

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    Programme: BSc Digital and Social Media Marketing (awarded by University of Staffordshire)
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Hanoi
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  • BA Professional ...
    Communication (awarded by Arts University Bournemouth)
    avatar
    Just a Review

    The university is nice overall even though I faced many challenges here regarding other students, staff and the program I chose. After I changed my program and met some good people, my studies improved.

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    Programme: BA Professional Communication (awarded by Arts University Bournemouth)
    Degree: Bachelor's
    Graduation: 2027
    Delivery Type: Online
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  • BSc Digital ...
    and Social Media Marketing (awarded by University of Staffordshire)
    Joshua
    Safety Around Campus and City

    The safety around BUV and Ecopark cannot be overstated, having the freedom of walking around the streets at any time of the day without having to constantly look over your shoulder is an underrated feeling that just leaves you feeling so much happier. Jumping from one coffee shop to another is a euphoric feeling that gives you a sense of belonging that makes you feel at home as a coffee-lover.

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    Programme: BSc Digital and Social Media Marketing (awarded by University of Staffordshire)
    Degree: Bachelor's
    Graduation: 2027
    Delivery Type: On Campus
    Campus: Hanoi
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  • BSc Digital ...
    and Social Media Marketing (awarded by University of Staffordshire)
    荥璐
    BUV - The Engagement Hub

    As a Chinese international student at BUV, I’ve had a wonderful experience. The students, teachers, and staff are always so friendly and ready to help with anything. There are so many clubs and activities, from skill-building workshops to just-for-fun events, and it feels like there’s something for everyone. These activities have helped me learn new things and make great friends. BUV is not just about academics it’s also a vibrant community where I feel supported and engaged.

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    Programme: BSc Digital and Social Media Marketing (awarded by University of Staffordshire)
    Degree: Bachelor's
    Graduation: 2027
    Delivery Type: On Campus
    Campus: Hanoi
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  • BSc Digital ...
    and Social Media Marketing (awarded by University of Staffordshire)
    Alex
    My Experience at BUV

    BUV has a large and modern campus with clean, well-maintained, and reliable facilities. The food options on campus are good, and the university offers a wide variety of student clubs and extracurricular activities, which makes campus life enjoyable and engaging. The lecturers are kind, supportive, and always willing to help students. As an international student, I also found Vietnamese people to be very friendly and welcoming, which helped me make many friends and feel comfortable within the campus community.

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    Programme: BSc Digital and Social Media Marketing (awarded by University of Staffordshire)
    Degree: Bachelor's
    Graduation: 2028
    Delivery Type: On Campus
    Campus: Hanoi
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  • BA Professional ...
    Communication (awarded by Arts University Bournemouth)
    avatar
    BUV Int Student Review

    BUV has a great facility and Campus is very beautiful. The Staff/ Professors are all very professional. Currently the University is still working on creating a environment for International Students which is exiting.

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    Programme: BA Professional Communication (awarded by Arts University Bournemouth)
    Degree: Bachelor's
    Graduation: 2028
    Delivery Type: On Campus
    Campus: Hanoi
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  • BA Professional ...
    Communication (awarded by Arts University Bournemouth)
    Sandra C.
    Study Experience is Good

    I absolutely love my program for my future career aspirations. The faculty and staff are extremely helpful and accommodating to our needs. I love how the classes are not too big so they can focus on each student’s issues. I wish that for the field trips, workshops or events they would consider having English as a secondary language as well as Vietnamese.

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    Programme: BA Professional Communication (awarded by Arts University Bournemouth)
    Degree: Bachelor's
    Graduation: 2028
    Delivery Type: On Campus
    Campus: Hanoi
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  • BA Professional ...
    Communication (awarded by Arts University Bournemouth)
    avatar
    As a BUV student

    The school has a beautiful design and is generally clean and well maintained. The free school bus is very convenient for students.
    Students have different levels of English, but many are motivated and work hard to improve.
    The art pathway mainly covers basic content, which may feel limited, but some of few classes were still interesting and enjoyable.

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    Programme: BA Professional Communication (awarded by Arts University Bournemouth)
    Degree: Bachelor's
    Graduation: 2029
    Delivery Type: On Campus
    Campus: Hanoi
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