A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
The campus at Northwood is exceptional, with a vibrant atmosphere and stunning surroundings. The class sizes are perfect, and I’ve thoroughly appreciated every professor I’ve had. It’s a place where you can connect with people from diverse backgrounds, learn about different cultures, and form strong bonds. Additionally, Northwood offers a wide range of engaging activities, both on and off campus. The university is equipped with fantastic athletic facilities for both competitive sports and recreational activities. Moreover, Northwood provides top-notch study abroad programs, offering students an unparalleled educational experience.
View moreNorthwood University is a small private school that offers many business programs. It is an ideal choice for those who are interested in studying business as the university has several specialized bachelor’s degrees and master’s courses focusing on business administration. Professors are great at Northwood University, and they often have real-life experience in their fields. This gives the student insight into the business world and gives an idea of how what is being learned can be applied to a future job. Furthermore, classes are small, so it is easier to connect with your professor and it allows them to give you individual feedback. Northwood’s degree is well respected so there are great career prospects after getting an education there. In addition to this, there is a lot of support from staff to prepare students for finding a job. The facilities at Northwood are exceptional, you will feel like you have everything you need and more, in sports and education. However, the student life and location are average, Midland is a quiet town but there are activities on campus that students can get involved in. Internationality is also average, although several students from abroad, who are recruited to play sports, diversify the campus. Overall, the value of Northwood University is great. You will feel like you are learning and progressing for your next steps after college whilst enjoying the great campus, surrounded by supportive professors.
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