Northwood University | Latest Reviews | Student Reviews & University Rankings EDUopinions

Northwood University

speciality: Marketing

4.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

2 Student Reviews

Filter reviews
Sorry, no matches found. Try with another keyword
  • Marketing
    Joan
    amazing study abroad programs

    The campus at Northwood is exceptional, with a vibrant atmosphere and stunning surroundings. The class sizes are perfect, and I’ve thoroughly appreciated every professor I’ve had. It’s a place where you can connect with people from diverse backgrounds, learn about different cultures, and form strong bonds. Additionally, Northwood offers a wide range of engaging activities, both on and off campus. The university is equipped with fantastic athletic facilities for both competitive sports and recreational activities. Moreover, Northwood provides top-notch study abroad programs, offering students an unparalleled educational experience.

    View more
    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Midland
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation
  • Business and ...
    Marketing
    Ryan
    Northwood University

    Northwood University is a small private school that offers many business programs. It is an ideal choice for those who are interested in studying business as the university has several specialized bachelor’s degrees and master’s courses focusing on business administration. Professors are great at Northwood University, and they often have real-life experience in their fields. This gives the student insight into the business world and gives an idea of how what is being learned can be applied to a future job. Furthermore, classes are small, so it is easier to connect with your professor and it allows them to give you individual feedback. Northwood’s degree is well respected so there are great career prospects after getting an education there. In addition to this, there is a lot of support from staff to prepare students for finding a job. The facilities at Northwood are exceptional, you will feel like you have everything you need and more, in sports and education. However, the student life and location are average, Midland is a quiet town but there are activities on campus that students can get involved in. Internationality is also average, although several students from abroad, who are recruited to play sports, diversify the campus. Overall, the value of Northwood University is great. You will feel like you are learning and progressing for your next steps after college whilst enjoying the great campus, surrounded by supportive professors.

    View more
    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: Blended
    Campus: michigan
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation

Receive more information
immediately for free

Sorry, for now, we can only help for business studies.
Our mission is to provide free valuable information for students to guide their decisions. Contact will be by email.
Autocomplete with
Your information is secure
Thanks!
We'll contact you soon via email
Are you managing this university?

If you're the owner or representative of Northwood University, you can claim this University and build a better profile.

Claim this University
  • +programme_dots+
    +programme_dots_hide+
    +comment_date1+
    +comment_user_logo+
    +comment_user+
    +title+
    +comment+View more
    Programme: +program_name+
    Degree: +degree+
    Graduation: +graduation_year+
    Delivery Type: +delivery+
    Campus: +campus+
    +all_ratings+
  • Overall
    Facilities
    Professors
    Location
    Student Life
    Accomodation
    Internationality
    Value
    Career Prospects
    +reply1_date+
    +reply1_user_logo+
    +reply1_user+
    Official Reply
    +reply+
    Interested in studying at Northwood University?
    This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Review our Privacy Policy for more details.
    Close