Mercer University
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
-
Marketing and ...22 Apr, 2023
StudentUSStudent's review of Mercer UniversityMercer university is a well-established institution that provides top-notch education for students from all over the world. The professors are knowledgeable, and the staff is friendly and accommodating. Student life is ever so vibrant as there are a ton of activities on and off campus which students can participate in to unwind and have fun. Overall, I highly recommend Mercer University to anyone looking for an outstanding academic and social experience. It’s a vibrant and dynamic institution that will help you achieve your goals and create lasting memories.
View moreProgramme: Marketing and ManagementDegree: Bachelor'sGraduation: 2025Delivery Type: On CampusCampus: Macon, Georgia -
Marketing and ...25 May, 2022 StudentMercer University: A Great School
I love that the school has a small population, but there are still hundreds of activities to do. I have built so many connections with many advisors, professors, mentors, and counsellors. The dorms are very nice and are very mature for students who are looking for a suite styled room. The food options are great because we have Chick A Fil, Panda Express, and Einstein Bag Bros. Inc on campus with our meal plans. The Fraternity and Sorority Programs on campus are another huge thing for people to join. Our athletes are amazing as our Women’s Basketball and Women’s Lacrosse have just won championships back to back. Overall, this school is amazing. It is a bit pricy, but they have amazing scholarships to give out to students.
View moreProgramme: Marketing and ManagementDegree: Bachelor'sGraduation: 2024Delivery Type: On CampusCampus: Macon, Georgia
