Bentley University
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
5 Student Reviews
-
Marketing31 Oct, 2023
StudentCAExperienceI highly recommend this reputable university for its exceptional learning environment that far exceeded my expectations. The institution provided a supportive and motivating atmosphere, while the professors served as outstanding mentors. Enrolling in this university can truly result in a life-changing educational experience.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2024Delivery Type: On CampusCampus: Boston, Massachusetts -
Marketing28 Mar, 2023
JamesUSGood universityI heartily suggest the university to anybody searching for a top institution of higher learning. The program over here is great, and I’m loving it. My professors have a diversity of expertise that are useful to my studies and have been very approachable for support both in person and online.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2025Delivery Type: On CampusCampus: Boston, Massachusetts -
Marketing20 Mar, 2023 JohnUSExcellent surrounding
Due to its great connection, traveling to the institution is easy in this wonderfully gorgeous location. If you’re looking for a location that will guarantee quality and efficacy, you’ve come to the right place. All during the school year, highly qualified teachers are always monitoring you. The teachers make sure you are always following the right procedures.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2024Delivery Type: On CampusCampus: Boston, Massachusetts -
Marketing20 Mar, 2023 AndrewUSExcellent student life
I am learning a lot and having a great time because the course is related to what I want to study. I am appreciative of my professors’ and lecturers’ encouragement and wise counsel. In my course, I have made a lot of nice friends that have similar interests. The student life is good in Bentley.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2024Delivery Type: On CampusCampus: Boston, Massachusetts -
Marketing26 Dec, 2022 StudentDOLove it!
I love Bentley University. The campus/ facilities are modern and well kept. There are many services to take advantage of and I’ve had good experiences with most of my professors. It is a 25 min car ride from Boston, but Ubers are really expensive and taking the shuttle and tee takes about an hour. I would definitely recommend Bentley!
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2022Delivery Type: On CampusCampus: Boston, Massachusetts
