Georgia State University
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
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Marketing and ...06 Jul, 2024
StudentUSMemorableOne of my most memorable college experiences so far has been our team project in our business management class. We were tasked with developing a marketing strategy for a local startup, and I was blown away by how much I learned from my teammates.
View moreProgramme: Marketing and Market ResearchDegree: Bachelor'sGraduation: 2025Delivery Type: BlendedCampus: Atlanta, Georgia -
Marketing04 Jul, 2024
StellaUSlearning, internships, and opportunitiesGeorgia State University provides a lively and engaging academic environment. Situated in downtown Atlanta, its urban campus offers students a wide range of cultural, professional, and recreational activities. With a diverse community of students and professors, GSU promotes a welcoming learning atmosphere that promotes teamwork and participation. The institution prioritizes hands-on learning, internships, and research experiences, enabling students to address practical issues using their classroom learning.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2026Delivery Type: On CampusCampus: Atlanta, Georgia -
Marketing30 Jun, 2024 ElenaUSwide range of culture resources
Georgia State University provides an engaging and lively academic environment. Situated in downtown Atlanta, its urban campus offers students a wide range of cultural, professional, and recreational resources. The faculty members at GSU are not only knowledgeable but also passionate about teaching, evident in their teaching methods. If given the chance, I would alter the surrounding environment of GSU as at times it can feel uneasy due to the university’s structure, so additional safety measures would be beneficial.
View moreProgramme: MarketingDegree: Bachelor'sGraduation: 2027Delivery Type: On CampusCampus: Atlanta, Georgia
