My time at the University of the Arts London has been nothing short of a dream come true. Lectures are extremely engaging and informative, providing me with all the information I need for a successful start in my PR career. Seminars develop your creative skills and bolster your motivation for improvement via constant detailed feedback from tutors. I have been taught vital key skills, such as how to create a video, audio, web and written content, closely managed by professionals who have worked in the field. However, sometimes content can be a little unclear in the unit specification. This is however very quickly and professionally rectified through lecturers and tutors, who strive to ensure we have a developed understanding of this content.