Student review [#80382] for Creative Industries
at The Academy of Contemporary Music - ACM

I recently completed my studies at The Academy of Contemporary Music (ACM), where I spent four years pursuing a foundation year, an accelerated degree in Electronic Music Production, and a postgraduate degree in Creative Industries Futures. While I gained valuable knowledge and some unique experiences during my time there, several aspects of my journey fell short of expectations.

Why I Chose ACM

From a young age, I had a passion for music but lacked formal training. After finishing school and self-teaching music production during a gap year, I chose ACM for its convenient location and the opportunity to start immediately. At the time, I was unaware of how ACM compared to other music universities in the UK. My primary goal was to develop the skills and knowledge necessary to succeed in the music industry, and I worked hard to achieve this by attending every lecture and engaging with the content.

Strengths and Opportunities

One of the most rewarding parts of my ACM journey was the Creative Industries Futures postgraduate course. It provided interdisciplinary and transferable skills, encouraging students to think critically and creatively about their place in the industry. The course has immense potential and sets a forward-thinking example for ACM. Integrating similar concepts into undergraduate courses could enhance the experience for many students.

Challenges and Concerns

1. Academic Standards
The pass mark of 40% during my studies seemed too low, risking the production of graduates lacking core skills. For example, I knew students who advanced through the program despite failing to grasp fundamental concepts like operating a mixing desk. The admissions process also allowed students to enroll with significant academic or musical gaps, but these students were not adequately supported, leading to an unbalanced learning environment.
2. Communication and Administration
Communication at ACM was consistently poor. Promises like rescheduled trips or responses to emails often went unfulfilled, and staff were frequently unresponsive to student queries. Administrative disorganization affected the learning experience, including situations where lessons were canceled without prior notice due to scheduling conflicts.
3. Facilities and Maintenance
The condition of ACM’s facilities raised concerns. Equipment was often outdated or in disrepair, with issues such as broken mixing desks, unauthorized software, and poorly maintained studio spaces. A recurring safety issue involved a broken lock in a studio vocal booth, which persisted despite multiple reports over several years.
4. Career Support
The career advice offered by ACM fell short of expectations. While the institution promoted its Industry Link team as a hub for job opportunities, I found it lacked diversity in offerings, focusing predominantly on rock or band-oriented careers. Graduates in other areas, such as electronic music production, were often left feeling unsupported. The music industry is notoriously difficult to break into, and ACM’s career services did not provide sufficient guidance to navigate these challenges.

Suggestions for Improvement

1. Raise Academic Standards: Increase the pass threshold and ensure students meet a baseline of competence before advancing.
2. Enhance Communication: Establish clear protocols for responding to student inquiries and delivering promised opportunities.
3. Upgrade Facilities: Address safety concerns and maintain equipment regularly to ensure a reliable learning environment.
4. Improve Career Services: Diversify job opportunities and provide tailored support for students in all areas of the music industry.
5. Provide Skills Training: Offer workshops for essential skills like video editing and IT proficiency, especially for mature students who may lack experience in these areas.

Final Thoughts

ACM has enormous potential to be a leading institution for music education. Programs like the postgraduate course in Creative Industries Futures demonstrate its ability to inspire and empower students. However, the institution must address its weaknesses in academic rigour, communication, facilities, and career support to ensure students receive the education and opportunities they deserve.
While my time at ACM was a mix of rewarding and challenging experiences, I hope that sharing this feedback will contribute to meaningful improvements for future students.