A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
Helpful tutors & lecturers are always wanting to help out.
Nice campus and learning environment, classrooms are spacious!
Good at feedback times and usually aim to get work back within 3 weeks with constructive criticism.
I liked how many offices there were to deal with issues I could be facing. During my first year, everything was online and professors arranged everything to schedule sessions where students could get to know each other and meet and tailored the difficulty of work to the situation. I didn’t like the social life aspect, there didn’t seem to be many events for non-drinkers. The school is really international, and there are halal options and weeks to celebrate different cultures. In terms of career prospects, I think you need to work much harder to secure something you are passionate about because some places I applied for didn’t even give me the option to select my university from a drop-down list.
View moreUniversity of Stirling
Pros:
1. Beautiful Campus and world class sports facility.
2. Subjects for each module is very well thought out. It covers all the major trajectories required to prepare you for a promising career.
3. Affordable education and many scholarships available.
Cons:
1. Stirling is a small city. If you decide to stay closer to University, you will find it hard to find a part time job.
2. Cost of living is a bit high If you want to stay close to the Uni.
3. Travelling will require a bit of planning as the bus and train network can be found wanting compared to other cities in UK.
MSc in Big Data
Pros:
1. Course content is very good.
2. Faculty are always available for helping.
3. Good study material provided even in the hybrid learning model.
Cons:
1. As the course is very condensed there is too much to study in less time.
2. Hybrid learning can be a bit challenging as the computer lab sessions are difficult with the current govt. restrictions.