University of St Andrews
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
3 Student Reviews
-
Marketing and ...10 Jul, 2020
MeherAmazing Student ExperienceA great university with an exceptional facility. A very unique student experience completed with quirky traditions such as the Rasin Weekend and May dip. The university boasts an international and incredible student body in a small Scottish town.
View moreProgramme: Marketing and ManagementDegree: Bachelor'sGraduation: 2023Campus: Saint Andrews -
Marketing and ...09 Jul, 2020
StudentLife in St. AndrewsMy time in St. Andrews was amongst the best four years of my life. It has prepared me very well for my professional career. The ratio of teachers to students is very good. Although it’s a small town, there’s enough to for the students to keep them entertained. I would recommend the university to all young students going abroad to study.
View moreProgramme: Marketing and ManagementDegree: Master'sGraduation: 2019Campus: Saint Andrews -
Marketing and ...25 Jun, 2020UtkarshStudent life
The university provides a diverse and an unique student experience along with the rich and cultural heritage of Scotland surrounding the university. The extra curricular too helps keep the students energetic.
View moreProgramme: Marketing and ManagementDegree: Bachelor'sCampus: Saint Andrews
