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Oxford Brookes University
speciality: Marketing

4.3

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

9 Student Reviews

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  • BA Business ...
    and Marketing
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    Where Ideas Turned Into Impact

    My experience at Oxford Brookes University has been both rewarding and transformative. Studying Business and Marketing Management has allowed me to develop a strong balance of creativity and strategy, helping me understand not only how brands communicate, but how ideas can be turned into meaningful engagement.

    What I’ve valued most about Oxford Brookes is the way the course combines academic learning with practical application. Alongside building knowledge in digital marketing, communication, and audience engagement, I’ve also been able to strengthen my creative skills in content creation, photography, and Adobe Photoshop. This has helped me grow in confidence and develop a more well-rounded approach to marketing.

    My internship experience in social media and digital marketing has complemented my studies well, and Oxford Brookes has played an important role in helping me connect theory with real-world practice. It has strengthened my ability to create content for platforms such as Instagram and TikTok in a way that feels audience-focused, authentic, and aligned with wider brand goals.

    Overall, Oxford Brookes has been a supportive place to grow both personally and professionally. It has helped me turn ideas into action, build confidence in my abilities, and develop into a more thoughtful, creative, and strategic marketer.

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    Programme: BA Business and Marketing
    Degree: Bachelor's
    Graduation: 2027
    Delivery Type: On Campus
    Campus: Oxford
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  • Digital Marketing
    avatar
    Love it

    I am throughly enjoying my experience at University.
    It is a small university and I love the fact that you always bump into your friends and everyone is a familiar face. The town of Oxford is such a wonderful place to live and study.

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    Programme: Digital Marketing
    Degree: Bachelor's
    Graduation: 2027
    Delivery Type: On Campus
    Campus: Oxford
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  • Advertising and ...
    Marketing
    Aye Chan Moe
    A Transformative Journey in Marketing

    My experience as a Master’s in Marketing student at Oxford Brookes University has been nothing short of transformative. This esteemed institution has not only equipped me with the knowledge and skills necessary for a successful career in marketing but has also provided an environment conducive to personal and professional growth.
    One of the standout features of Oxford Brookes University’s Master’s in Marketing program is its commitment to academic excellence. The curriculum is meticulously designed to cover the latest trends, strategies, and techniques in marketing. The faculty members, who are experts in their respective fields, employ innovative teaching methods that foster critical thinking and practical application of marketing concepts.
    Oxford Brookes University places a strong emphasis on fostering a supportive learning environment. The staff, including academic advisors and support services, are always approachable and ready to assist students. Whether it’s clarifying doubts related to coursework or seeking career guidance, I have always felt valued and supported.
    In conclusion, Ssudying for a Master’s in Marketing at Oxford Brookes University has been an enriching and rewarding experience. The institution’s commitment to academic excellence, supportive learning environment, industry relevance, innovative facilities, and global perspective have prepared me not only for a successful career in marketing but also for a lifetime of learning and growth. I am grateful for the opportunities and knowledge I have gained here and would highly recommend Oxford Brookes University to anyone seeking a world-class education in marketing.

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    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Oxford
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  • Digital Marketing
    avatar
    Great multi cultural exposure and learnings

    As a student at Oxford Brookes University, I have enjoyed my experience. Through the course, I’ve made some fantastic friends. The facilities are very new and recently refurbished. The university is among the top 50 young universities and has people from all over the globe. I went to business school which gives good exposure to the marketing background. Overall, I had an amazing year and great learning.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Oxford
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  • Business and ...
    Marketing
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    Engaging and creative

    I love the fact that my course is engaging because this is an effective way to remember and understand the lessons. Lectures are very helpful and have times in days to meet up personally to discuss topics or ask questions. Oxford Brookes has a multicultural environment which gives an opportunity to meet people from all over the world. The best part is, that Oxford is a nice and safe city to study in and I really love it here.

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Oxford
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  • Marketing
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    Great teaching and support throughout course

    I’ve loved my time at Oxford Brookes- the teaching quality has been great and I feel I’ve been fully supported during the course of my degree. To improve, I’d probably like to be made aware of more career opportunities, maybe through emails etc or through the website but I thought it was great overall. Good facilities and really enjoyed my time here so far. Made some great friends and the city is really good for student life. Good clubs/sports. Would definitely recommend it.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Oxford
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  • Marketing and ...
    Events Management
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    Great University

    I thoroughly enjoy studying at Oxford Brookes, the facilities at the Headington Campus are great and really modern. There are plenty of places to get food/drinks on campus, places to relax and catch up with friends and also quiet spaces for you to study without distraction. The library is full of all the materials you will need for your studies and they have many computers which are free to use to aid your study time. Large open social spaces allow for you to meet new people and hang out with your friends. The classrooms are also very modern and have sockets for laptop/phone chargers too.

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    Programme: Marketing and Events Management
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Oxford
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  • Marketing
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    Very good university

    Everything is great, as an international student, it was easy to fit in. The staff are very attentive and always available if you need help. The teachers are also very attentive and qualified. The campus is very well equipped.

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    Programme: Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Oxford
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  • Marketing
    avatar
    Admission process

    I will be joining Oxford Brookes University in January 2022. While I am yet to join on campus, my initial impression of the University is because of its admission process. It has been seamless and the International Student team is always eager to help. They are prompt on e-mail and phone.

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    Programme: Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Oxford
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