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Oxford Brookes University

speciality: Marketing

4.3

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

10 Student Reviews

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  • Advertising and ...
    Marketing
    Aye Chan Moe
    A Transformative Journey in Marketing

    My experience as a Master’s in Marketing student at Oxford Brookes University has been nothing short of transformative. This esteemed institution has not only equipped me with the knowledge and skills necessary for a successful career in marketing but has also provided an environment conducive to personal and professional growth.
    One of the standout features of Oxford Brookes University’s Master’s in Marketing program is its commitment to academic excellence. The curriculum is meticulously designed to cover the latest trends, strategies, and techniques in marketing. The faculty members, who are experts in their respective fields, employ innovative teaching methods that foster critical thinking and practical application of marketing concepts.
    Oxford Brookes University places a strong emphasis on fostering a supportive learning environment. The staff, including academic advisors and support services, are always approachable and ready to assist students. Whether it’s clarifying doubts related to coursework or seeking career guidance, I have always felt valued and supported.
    In conclusion, Ssudying for a Master’s in Marketing at Oxford Brookes University has been an enriching and rewarding experience. The institution’s commitment to academic excellence, supportive learning environment, industry relevance, innovative facilities, and global perspective have prepared me not only for a successful career in marketing but also for a lifetime of learning and growth. I am grateful for the opportunities and knowledge I have gained here and would highly recommend Oxford Brookes University to anyone seeking a world-class education in marketing.

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    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Oxford
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  • Business Management ...
    and Marketing
    avatar
    love love LOVE brookes

    Originally I was very skeptical about going to Brookes. I often thought it was the overshadowed, “write-off” university in Oxford; this couldn’t be further from the truth.
    The facilities, through to the quality of the teaching and my classmates have been exceptional.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2021
    Delivery Type: On Campus
    Campus: Oxford
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  • Digital Marketing
    avatar
    Great multi cultural exposure and learnings

    As a student at Oxford Brookes University, I have enjoyed my experience. Through the course, I’ve made some fantastic friends. The facilities are very new and recently refurbished. The university is among the top 50 young universities and has people from all over the globe. I went to business school which gives good exposure to the marketing background. Overall, I had an amazing year and great learning.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Oxford
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  • Business and ...
    Marketing
    avatar
    Engaging and creative

    I love the fact that my course is engaging because this is an effective way to remember and understand the lessons. Lectures are very helpful and have times in days to meet up personally to discuss topics or ask questions. Oxford Brookes has a multicultural environment which gives an opportunity to meet people from all over the world. The best part is, that Oxford is a nice and safe city to study in and I really love it here.

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Oxford
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  • Marketing
    avatar
    Great teaching and support throughout course

    I’ve loved my time at Oxford Brookes- the teaching quality has been great and I feel I’ve been fully supported during the course of my degree. To improve, I’d probably like to be made aware of more career opportunities, maybe through emails etc or through the website but I thought it was great overall. Good facilities and really enjoyed my time here so far. Made some great friends and the city is really good for student life. Good clubs/sports. Would definitely recommend it.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Oxford
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  • Marketing and ...
    Events Management
    avatar
    Great University

    I thoroughly enjoy studying at Oxford Brookes, the facilities at the Headington Campus are great and really modern. There are plenty of places to get food/drinks on campus, places to relax and catch up with friends and also quiet spaces for you to study without distraction. The library is full of all the materials you will need for your studies and they have many computers which are free to use to aid your study time. Large open social spaces allow for you to meet new people and hang out with your friends. The classrooms are also very modern and have sockets for laptop/phone chargers too.

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    Programme: Marketing and Events Management
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Oxford
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  • Marketing
    avatar
    Very good university

    Everything is great, as an international student, it was easy to fit in. The staff are very attentive and always available if you need help. The teachers are also very attentive and qualified. The campus is very well equipped.

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    Programme: Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Oxford
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  • Marketing
    avatar
    Admission process

    I will be joining Oxford Brookes University in January 2022. While I am yet to join on campus, my initial impression of the University is because of its admission process. It has been seamless and the International Student team is always eager to help. They are prompt on e-mail and phone.

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    Programme: Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Oxford
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  • Business Management ...
    and Marketing
    avatar
    Oxford Brookes review

    The university provides extra time outside of the university for students to find passion and interest in other activities besides their degree. Many join sports clubs or other societies that they may be interested in. I found many friends at my university, allowing me to spend time with each other on and outside of the campus. My experience with lectures was mainly positive, I would get feedback and help if I asked them for it. The campus is modern-looking which attracts students more.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Oxford
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  • Business Management ...
    and Marketing
    avatar
    Helpful staff and many services for the students

    This university is very well equipped, it has computers available for the students at different locations in the university. The staff is really nice, approachable and helpful. All classes have learning and modern environment.
    There are many cafes and restaurants around the university and a bar, which is very nice to disconnect for a bit. The most that I enjoy about this university is the fact that it has many international students and you can meet people literally from anywhere.
    The university is easily accessible and provides 2 buses completely free for the students and discounts in any other buses, including the ones with a route to London.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2020
    Campus: Oxford
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