Edge Hill University - EHU
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
1 Student Reviews
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MSc Marketing2 months ago
CynthiaGBA Supportive Environment That's Helping Me GrowAs an international student, I would definitely recommend Edge Hill University to everyone.
One of the things that stuck out to me was how student-centered Edge Hill is, from mental health to careers and even navigating life as a student. They support in anyway you might be having difficulty. I am enjoying my time at Edge Hill, and I am motivated to push myself out of my comfort zone and do things I wouldn’t usually do, like attending school events, volunteering, getting into sports, clubs and even being a course representative.
Classes are always recorded, so you can go back anytime you need clarification. Not only that, the lecturers are great and always willing to answer questions you may have, no matter how ridiculous you think they are. That is definitely something I struggle with, but I am learning to be comfortable asking questions cause they always get answered sincerely. Classes are interactive, so as someone with social anxiety, it forces me to get to know my course mates and interact with people cause you will be working with these people for group projects, so it is a good thing. Being at Edge Hill has shown me that everything I was scared or anxious about is really not a big deal. It’s not that it has rid me of all my anxiety and fears but it’s been helpful.
It has been a great experience so far and I am loving every minute of it.
View moreProgramme: MSc MarketingDegree: Master'sGraduation: 2026Delivery Type: On CampusCampus: Ormskirk
