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University of Nottingham - UoN
speciality: Marketing

4.8

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

4 Student Reviews

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  • Bachelor of ...
    Communication Studies
    avatar
    Sense of community

    A very welcoming community, with a place and group for everyone which is ensured through the vibrant student union and opportunities. The academic support provided is also very successful in decreasing stress

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    Programme: Bachelor of Communication Studies
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Nottingham
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  • Business and ...
    Digital Marketing
    Sean
    Bachelor in Notts

    I joined Nou in my second year from London. We weren’t “freshmen” so had a great event meeting a lot of other people in my situation. I’m studying biomedicine and I love this course. There is an even split between coursework and exams which I prefer. We have an Employability Department that helped us with our Master’s applications and future jobs, and this service is still available for up to three years after graduation. Overall, I’m glad I made the switch to Nou. I was so impressed with this university that I was able to apply for my master’s degree at Nou

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    Programme: Business and Digital Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Nottingham
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  • Strategic Marketing
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    Welcome to notts :)

    The University of Nottingham has two beautiful, state-of-the-art campuses. The Jubilee Campus is a modern, eco-friendly campus, while the University Park is a greener, more traditional campus. A free hopper bus runs every 15 minutes to travel between campuses. However, this may be too slow or too crowded. I am studying Political Science at the University of Nottingham. The instructor provided appropriate office hours and extended them during the exam time. As a member of Studentenwerk, I can attest to the constant effort and communication that continues. Many problems can be solved with them. Overall, my learning experience at this university was exceptional.

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    Programme: Strategic Marketing
    Degree: Bachelor's
    Graduation: 2021
    Delivery Type: Blended
    Campus: Nottingham
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  • Marketing
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    Sport centre

    David Ross is an excellent sports centre.
    It includes a diversity of sports, for example, swimming pool, tennis, Squash, gym, and Fencing.
    The area where David Ross stand-in also in a nice place. Several parks nearby allow students to enjoy the sunshine and have picnics.

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    Programme: Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Nottingham
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