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Nottingham Trent University - NTU

speciality: Marketing

4.3

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

21 Student Reviews

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  • Business Management ...
    and Marketing
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    My Unforgettable Journey at NTU

    I loved my time at Nottingham Trent University, so much so that I chose to return to complete my Master’s degree too. From the moment I stepped onto its vibrant campus, I knew I was in for a transformative academic journey.
    One of the highlights of my time at NTU was the emphasis on experiential learning. The university encourages students to engage in real-world projects, internships, and industry partnerships. These opportunities not only provide valuable hands-on experience but also bridge the gap between academic theory and practical application, giving students a competitive edge in the job market.

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    Programme: Business Management and Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Nottingham
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  • Fashion Communication ...
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    A Fantastic University Experience

    I strongly urge students to consider studying at NTU because of the opportunities they will get. To be taken out of your comfort zone will always feel scary, but you really will reap the benefits. The faculty at NTU are knowledgeable and well-versed in their field, and they are eager to guide you as you find your way. Academics aside, you will also personally benefit from the lifelong friends that you will make in your program, your new neighbourhood and any societies that you join. Coming to NTU will positively shape your professional and personal life.

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    Programme: Fashion Communication and Promotion
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Nottingham
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  • Business Management ...
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    University life

    I’ve had a good couple of months at NTU. The staff members are extremely helpful and they have some really good facilities and learning equipment. One thing which I dislike about NTU however is the online workspace and can be a bit difficult to navigate around. I believe if it can be made slightly easier then I will increase my overall rating.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Nottingham
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  • Business Management ...
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    NTU student

    I am really happy at my university, i think they do a really good job at making students there feel welcomed and part of a the community. There are always events going on and lots of activities. Wide range of things you can do whilst at university. The teaching is mostly good all the time the only thing I would change or suggest NTU to do is have more sessions outside of classes in case you’re struggling. Maybe 1-1’s with experts in particular fields example data analysis

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Nottingham
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  • Business Management ...
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    General Experience

    I’d say our university is quite good I believe there is a lot of inclusivity; meaning students from ethnic minority backgrounds are not excluded from specific roles. Also, it’s a great social hub, ideal for networking and has been quite easy to find like-minded people.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: Blended
    Campus: Nottingham
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  • Business Management ...
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    Breaks the university stereotypes

    One of the main things most students hear about when considering going to university is “You are paying to teach yourself”. So naturally, I had prepared for this. However, when I joined NTU, I’ve been consistently shocked at how much support they provide for students and how much they involve themselves in their students’ learning. There’s access to a large number of resources and there are library webinars for anything that a student could have trouble with – from how to write a report to how to Harvard references to how to use statistics properly.

    Apart from academics, NTU also shows that they care about students’ social life. The school puts on so many different types of enrichment available to all their students such as free salsa lessons, bingo nights and quiz nights! I genuinely couldn’t recommend this uni more – they will surprise you.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Nottingham
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  • Marketing
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    My studying journey in NTU

    I am a Year 2 Marketing student of NTU. My first year studying was not in NTU and I just immigrated to the UK in June. As an international student, NTU provide lots of support to me and everyone is so friendly. I feel respected and welcomed.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Nottingham
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  • Marketing
    Joseph
    A sensational university

    Nottingham Trent University is a diverse, social and extremely resourceful university which provides high quality education to all students. From the vast and various resources given to students to help them excel in their studies to its multiple social events exclusively for students, this university gives all types of students a fantastic and unique experience in higher education. To keep it short and sweet, NTU make all students feel welcomed and very well supported throughout your stay here and prepare you well for the start of your professional career.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Nottingham
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  • Business Management ...
    and Marketing
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    Overall University Experience

    I would say Nottingham Trent university is hands down an amazing university. The city campus where i studied has all the facilities a university student needs. A library with 24/7 staff to help you, cafe services, open access to university buildings which has many study spaces. Lecturers were very helpful when it came to exams and assignments leaving students informative with their work.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2021
    Delivery Type: On Campus
    Campus: Nottingham
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  • Business Management ...
    and Marketing
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    NTU

    My course was based on the Clifton campus. It is a very eco-friendly university with continuous improvements on campus. The latest upgrades are the construction of a new technical wing and the renovation of the student union bar. Studentenwerk has regular events throughout the year. The campus is modern, friendly, and a comfortable place to study and learn. My course was great! docents are very enthusiastic and knowledgeable about their subject. All microbiology instructors are easy to talk to, so I feel like I can ask them questions if necessary. The lab equipment available for my course is great! There are many laboratories on campus, especially because of the new istec building (interdisciplinary science and technology building). Labs on campus include all necessary equipment. Also, in the lab, you will be supported by other faculty members and lab technicians who are always happy to help. Excellent career services are available to all students with regular workshops to improve resumes, interview techniques, online profiles and other skills important in the workplace. They are also very involved in finding internships and internships. There are many opportunities to learn about employment opportunities, such as job fairs, workshops, and career courses. We also offer a range of programs that, alongside your university studies, focus on developing skills in the workplace, such as: B. Axel 8. Overall, Nottingham was very pleased with his Trent University experience and would highly recommend this university to others.

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    Programme: Business Management and Marketing
    Degree: Bachelor's
    Graduation: 2020
    Delivery Type: On Campus
    Campus: Nottingham
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