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Nottingham Trent University - NTU
speciality: Marketing

4.4

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

15 Student Reviews

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  • Fashion Marketing ...
    and Branding
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    the extensive in person trips

    the extensive opportunity to visit brand sights and trips. the lecturers are amazing. the smooth transition from studying law into fashion marketingwas was really refreshing because I did not have to worry much

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    Programme: Fashion Marketing and Branding
    Degree: Bachelor's
    Graduation: 2027
    Delivery Type: On Campus
    Campus: Nottingham
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  • Marketing and ...
    Management
    Navjot
    NTU University

    By and large, the teaching in my course has been exceptionally clear. The faculty members are well-prepared and adept. There are numerous opportunities available, such as engaging in consultancy projects, partnering with local brands, and accessing LinkedIn courses to enhance skills beyond the academic domain. I am confident in both what I have learned and how effectively I can apply it in the industry.

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    Programme: Marketing and Management
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Nottingham
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  • Fashion Communication ...
    and Promotion
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    A Fantastic University Experience

    I strongly urge students to consider studying at NTU because of the opportunities they will get. To be taken out of your comfort zone will always feel scary, but you really will reap the benefits. The faculty at NTU are knowledgeable and well-versed in their field, and they are eager to guide you as you find your way. Academics aside, you will also personally benefit from the lifelong friends that you will make in your program, your new neighbourhood and any societies that you join. Coming to NTU will positively shape your professional and personal life.

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    Programme: Fashion Communication and Promotion
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Nottingham
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  • Marketing
    avatar
    My studying journey in NTU

    I am a Year 2 Marketing student of NTU. My first year studying was not in NTU and I just immigrated to the UK in June. As an international student, NTU provide lots of support to me and everyone is so friendly. I feel respected and welcomed.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Nottingham
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  • Marketing
    Joseph
    A sensational university

    Nottingham Trent University is a diverse, social and extremely resourceful university which provides high quality education to all students. From the vast and various resources given to students to help them excel in their studies to its multiple social events exclusively for students, this university gives all types of students a fantastic and unique experience in higher education. To keep it short and sweet, NTU make all students feel welcomed and very well supported throughout your stay here and prepare you well for the start of your professional career.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Nottingham
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  • Advertising and ...
    Marketing
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    Trent notts

    While in Trento, I studied architecture on the city’s campus. The Arkwright building was in the center of town, about 5 minutes from the Victoria Shopping Center and a 10 minute walk from the Market Square, which was a great location. There is always someone in Newtonville who needs help. Dyslexic, I signed up to receive study assistance and meetings were easily arranged. My course could have been better organized – even the teachers knew this could be improved as they pushed deadlines at the last minute multiple times due to poor organization rice field. I don’t think I received all the information I needed to continue building after I graduated so they could sign my pcia. Considering I already owed him over £25,000, I wish I had known about this extra time and expense in college. The Trent fraternity is really good – every Saturday night at SU Peak and his LDOT day and night is really fun. Cheap food and drink during the day, perfect for a hangover stopover, and ticket sales at night like Ocean and Rock City. They have Thursday Rock City Nights Pres and made it easy for us to get drunk cheaply.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2020
    Delivery Type: Blended
    Campus: Nottingham
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  • Digital Marketing
    avatar
    MSc Digital Marketing

    NTU is ranked in the top 20 for Marketing in The Complete University Guide 2021. Choosing NTU as my post graduate education was the most important decision I’ve ever made. With its expert staff and latest technology classrooms, NTU offers me the best experience I could ever have. I believe that I will graduate having improved myself in the field thanks to the advanced workshops I attend and sharpen my parctical marketing skills.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2023
    Delivery Type: Blended
    Campus: Nottingham
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  • Advertising and ...
    Marketing
    avatar
    MSc Advertising and marketing communications

    I really liked my course overall, as I had no experience with marketing before starting it and still managed to successfully finish it with a first class degree. There were some modules that were a little too long.

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    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Nottingham
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  • Economics and ...
    Marketing
    avatar
    Quality education

    Nottingham Trent University is a great place to study. I study at the Clifton campus outside the city. There’s a cool modern sorority called this brand new cheap food and drink shop! There is also a great library, very convenient stores and other places to eat. The new hall, one of the halls in the square, is also beautiful. It’s worth the extra money. It has a nice modern bedroom and a kitchen where you can make a lot of friends. My primary education course is also great and all the teachers are very supportive. I would definitely recommend it.

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    Programme: Economics and Marketing
    Degree: Bachelor's
    Graduation: 2019
    Delivery Type: On Campus
    Campus: Nottingham
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  • Fashion Marketing ...
    and Branding
    avatar
    Best social life!

    I studied fashion marketing and branding and loved the course. So interactive and fun to work with live brands. The social life at uni made it 100x better with societies like snow sports and cocktail socials.

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    Programme: Fashion Marketing and Branding
    Degree: Bachelor's
    Graduation: 2020
    Delivery Type: On Campus
    Campus: Nottingham
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