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University of East Anglia - UEA
speciality: Marketing

4.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

3 Student Reviews

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  • Marketing and ...
    Management
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    How UEA helped me grow as a confident student

    Studying at the University of East Anglia has been a life-changing experience for me. The events and societies are inclusive and there is always something to get involved in on campus. The teaching at NBS is both practical and engaging with lecturers who are genuinely supportive. I’ve also developed strong teamwork skills by working with new people I had never met before which is something that my 16-year old self would never have imagined being confident about. Two of my favourite modules have been Digital Marketing and Marketing communications, where I collaborated with a team to produce a campaign and advertisement video for a local business. This allowed me to put my knowledge into action and apply what I learned in a real-word context.

    The study spaces on campus are genuinely my comfort place. Their warm welcoming atmosphere always puts me at ease and often inspires my creativity, which is important for someone like me who enjoys creating social media content. The library is where my friends and I usually meet up to catch up on work, brainstorm ideas and catch up on group projects. Being surrounded by other students make me feel connected to the wider UEA community, and is one of the places where I’ve developed my confidence skills by collaborating with different backgrounds.

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    Programme: Marketing and Management
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Norwich
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  • Marketing and ...
    Management
    avatar
    Lack of detailed feedback to the business school

    The university teaches to an extremely high standard, all lecturers are very informative and provide you with learning materials both prior to and after lectures. However, a downside I have found to the university, is that in the business school they have said there are too many students to be able to give detailed feedback. This means for a 2000 word essay, you may only get one sentence of feedback which I find limiting as I don’t know how to improve. They also will not give you more feedback upon request as they say it is unfair to others.

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    Programme: Marketing and Management
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Norwich
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  • Advertising and ...
    Marketing
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    Great University

    Great environment, teachers, educational resources and facilities. Very modern, peaceful, and high-tech. I hope they taught us how to use software that will be used in jobs, encourage work experience, to help us become more employable.

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    Programme: Advertising and Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Norwich
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