University of Northampton
speciality: Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
4 Student Reviews
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Marketing and ...5 months ago
StudentAll the programmeIt was a great study experience, with great modules. The programme was well organised, the campus was renewed, with all technologies needed. The collegues were very friendly and kind. Overall was a great experience.
View moreProgramme: Marketing and StrategyDegree: Master'sGraduation: 2021Delivery Type: Online -
Marketing Management20 Oct, 2022 StudentGBOne of the best for sure!
The university of Northampton is amazing with its wide array of subjects but most importantly you are always supported no matter what. All materials are posted online so you will never miss out on any important information. Furthermore, it is very different compared to other universities in terms of class sizes. Here at Northampton they focus more on having smaller classes to help students get the best attention and quality available from the tutor.
I would definitely recommend!
View moreProgramme: Marketing ManagementDegree: Bachelor'sGraduation: 2024Delivery Type: BlendedCampus: Northampton -
Advertising and ...03 Oct, 2022 StudentGBGood university
It was a very interesting course as I did a course that is very new in the industry world. I was able to familiarise myself with the topics very quickly and very much enjoy the segments. I wish I stayed there longer 😂
View moreProgramme: Advertising and MarketingDegree: Bachelor'sGraduation: 2022Delivery Type: On CampusCampus: Northampton -
Marketing and ...17 Jul, 2022 JessicaInclusive and exciting
The lecturers are all well qualified and provide interactive and useful sessions. The facilities on campus are great and they thought about every individual’s needs.
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However, parking is an issue and many people are not aware of some of the services that they provide.Programme: Marketing and Events ManagementDegree: Bachelor'sGraduation: 2023Delivery Type: On CampusCampus: Northampton
