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Newcastle University
speciality: Marketing

4.2

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

11 Student Reviews

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  • International Marketing
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    Great Career Prospects

    I would rate Newcastle University 4 out of 5 stars. The career opportunities, especially within the Business School, are excellent. There is strong support for employability through networking events, guest lectures, career fairs, and connections with industry professionals, which really help students build confidence and practical insight into the job market. The university also provides good access to internships, placements, and career guidance services that genuinely add value to your degree.

    That said, while many lecturers are knowledgeable and supportive, there are a few whose teaching style could be more engaging or better structured. In some modules, clearer explanations and more interactive sessions would improve the overall learning experience. Overall, it’s a strong university with fantastic career prospects, particularly for business students, but there is still room for improvement in teaching consistency.

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    Programme: International Marketing
    Degree: Master's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Newcastle
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  • International Marketing
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    Not enough postgrad support

    I went here for undergraduate studies and found the resources to be incredible. however, at the masters level there is such little academic and personal support. feels like a bit of a money grab i can’t lie, minimal resources, minimal effort from academic support teams. very disappointing

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    Programme: International Marketing
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Newcastle
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  • Public Relations ...
    and Media
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    You'll have the best memories there

    Newcastle as a city is warm, diverse, and inspiring—a wonderful place to grow both personally and professionally.

    I like the campus environment and the academic atmosphere. I graduated with a degree in Communication and Public Relations. My professional program combines theory and practice, from global public relations case studies to real-life event planning. The teaching facilities’ support is also very good. Overall, I didn’t have any negative experiences, except that I was affected by the pandemic in the last half of my studies, and my online class experience wasn’t as good as physically. Still, I would recommend international students to study at Newcastle.

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    Programme: Public Relations and Media
    Degree: Master's
    Graduation: 2020
    Delivery Type: On Campus
    Campus: Newcastle
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  • Business and ...
    Digital Marketing
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    Offer a Holistic Career Service

    Newcastle University stands out as a beacon for holistic career services, making it an exemplary choice for students aspiring to a well-rounded education and professional development. The university goes beyond traditional academic support, offering a comprehensive array of career services designed to empower students with the skills and guidance needed for success in the ever-evolving job market. From personalized career counseling to workshops on resume building and interview preparation, Newcastle University is committed to nurturing academic excellence and the practical skills and confidence necessary for a fulfilling career. The university’s dedication to holistic development is evident in its efforts to connect students with industry professionals, internships, and networking opportunities. This emphasis on the broader aspects of career readiness makes Newcastle University a commendable choice for individuals seeking an education that transcends the classroom, preparing them for a dynamic and rewarding future. I wholeheartedly recommend Newcastle University to anyone looking for an institution that values its students’ holistic growth and success.

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    Programme: Business and Digital Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: Online
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  • Marketing and ...
    Management
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    Newcastle University

    Newcastle university offers the perfect combination of academia and socialising. Through its extensive list of educational opportunities and exciting social hubs it gives students the best of both worlds.

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    Programme: Marketing and Management
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Newcastle
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  • Marketing and ...
    Management
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    Newcastle University Business School

    Staff and students are all very supportive and helpful throughout the year. Students really matter at this school and this is what keeps me motivated. The course that I am taking is very interesting and I also had the opportunity to implement a placement year and work which is what I am currently doing with the university’s support.

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    Programme: Marketing and Management
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Newcastle
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  • Digital Marketing
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    Teaching Enviroment

    I quite enjoy the course that I’m currently taking and it fulfilled what I expected to learn. From the modules to lecturers, overall the knowledge I acquire from this program is very insightful and beneficial for me. By completing this course, I am hoping to gain a higher position in my career than before.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Newcastle
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  • Digital Marketing
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    Both academic and practical

    The school will teach academics at first, and the second semester’s classes would be more practical. And the school also provides students with employment suggestions. Overall, it’s a good degree for those who have no business background.

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    Programme: Digital Marketing
    Degree: Master's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Newcastle
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  • Marketing and ...
    Management
    Keira
    A fun university with amazing opportunities

    Living in Castle Leazes accommodation in first year, I met a lot of my friends throughout university. I was lucky enough to have an ensuite room, with a large living room and kitchen too for the floor, although they’re not all as modern as this. With over 1,000 people in these halls, they are definitely the most sociable and I would recommend Castle Leazes to anyone going. Societies are also a key aspect of university and allow you to meet more people, join events, be part of a team in sports matches, and it can also add to your CV. I didn’t join a sport until the end of first year, but I’m so glad I did it, even if I started late. I studied Marketing and Management and thoroughly enjoyed my three years there. The lecturers are all very supportive, and you can choose a range of modules in second and third year. The business school has arguably some of the best facilities on Campus and even allowed me to do an internship in Rwanda during my time there. I also lived in Jesmond during my second and third years and would say that it is the best student area in the country. You have so many bars on Osbourne road, everyone is around the corner from one another and it’s also a very nice area with a Waitrose as your local shop, alongside a Tesco and Sainsburys. It’s also relatively cheap for the large houses you get!

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    Programme: Marketing and Management
    Degree: Bachelor's
    Graduation: 2020
    Campus: Newcastle
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  • Marketing
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    Newcastle University and me

    I enjoyed my time in Newcastle mainly because of the city and the people. Everybody is really friendly and nice. However, not so much in the Business school. Some lecturers are great, always answering emails, ready to help, teaching great content and explaining assignments in detail. Some don’t do anything of the sort.

    The only thing I can say about the course that I am enrolled in is that the university teaches you almost only theory which you are unlikely to use in the ‘real world’ when applying for jobs. They tell you constantly that you have to be a team player because that is what employers want and when you go to that interview the feedback is that you are too much of a team player!

    Almost no practical skills such as Facebook, Instagram ads, Google Analytics in detail, Photoshop and video editing (very important for a marketeer) are taught. The only practical thing we did during my time in the university was the Marketing in Practice module during the 1st year, but that was not too good as well, because as first-year students we had limited understanding of what marketing actually is to fully understand what we were doing in the module.

    An amazing thing, however, is the Consultancy project (an alternative to a dissertation) that we can choose to do in the final year.

    There as also a number of societies that one can choose from. NUSU also has some really great events organised for students all year round.

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    Programme: Marketing
    Degree: Bachelor's
    Campus: Newcastle
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