A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
I visited Newcastle university as part of the partners programme, and I am due to start university there this month. The PARTNERS programme was a great initiative- Newcastle university makes their students feel at home whether they are home students or international. I was really pleased with their event.
View moreI quite enjoy the course that I’m currently taking and it fulfilled what I expected to learn. From the modules to lecturers, overall the knowledge I acquire from this program is very insightful and beneficial for me. By completing this course, I am hoping to gain a higher position in my career than before.
View moreThe school will teach academics at first, and the second semester’s classes would be more practical. And the school also provides students with employment suggestions. Overall, it’s a good degree for those who have no business background.
View moreI enjoyed the opportunity to do a year out before my final year, studying in Toulouse. The Library was really easy to work in, always social and hardworking. The course was very collaborative so working with the course-mates was the best way for me to learn.
View moreI have enjoyed being a part of the Newcastle business school with good facilities. However, the help they give with regard to placement is far less than they advertise. Having said that, it is an enjoyable degree
View moreI enjoyed my time in Newcastle mainly because of the city and the people. Everybody is really friendly and nice. However, not so much in the Business school. Some lecturers are great, always answering emails, ready to help, teaching great content and explaining assignments in detail. Some don’t do anything of the sort.
The only thing I can say about the course that I am enrolled in is that the university teaches you almost only theory which you are unlikely to use in the ‘real world’ when applying for jobs. They tell you constantly that you have to be a team player because that is what employers want and when you go to that interview the feedback is that you are too much of a team player!
Almost no practical skills such as Facebook, Instagram ads, Google Analytics in detail, Photoshop and video editing (very important for a marketeer) are taught. The only practical thing we did during my time in the university was the Marketing in Practice module during the 1st year, but that was not too good as well, because as first-year students we had limited understanding of what marketing actually is to fully understand what we were doing in the module.
An amazing thing, however, is the Consultancy project (an alternative to a dissertation) that we can choose to do in the final year.
There as also a number of societies that one can choose from. NUSU also has some really great events organised for students all year round.
View moreJust like the city of Newcastle, Newcastle University too proves exciting opportunities every day. My decision to pursue Marketing and Management at The Newcastle University Business School has been one of the best decisions of my life. NUBS has given me the opportunity to develop my marketing and management knowledge not only through lectures but by also motivating me to take part in their extracurricular workshops and programmes that are designed to help you enhance or gain employability skills and give you the experience of learning outside a classroom. The university is general also has great facilities especially the 24/7 Robinson library, where I spend a lot of time doing all nighters during exam season. The University also promotes individual well-being activities and fairs which give you the chance to either relax from the course load or enjoy your free time doing things like hot yoga! My favourite part of University is the diversity, coming to university from a different country and having been to an international school previously, I enjoy being around diverse people and culture, which I have found at Newcastle University. I have also found a group of friends that I can call my family here in Newcastle.
View more