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Newcastle University Business School

speciality: Marketing

3.7

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

3 Student Reviews

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  • Marketing
    avatar
    A Future with more cheers!

    Reading about the school, I was impressed by the attention they claim to give the students, their ranking amongst top universities and the business school facilitators plus the partnering bodies. I was also intrigued by the data lab and how their research are always towards the betterment of society and humanity. I was not shocked to resume school and see all these, first hand; I am proud to be part of NUBS story!
    The classrooms are standard and environmentally friendly, the campus is aesthetically beautiful and has a story to tell. The reception is almost like a friendly work station and I love how my desk replicates an office setting making me feel at home and not like a child resuming school.

    I resumed late and had my supervisors and students helping me catch up with a friendly team that I could reach out to without fear or remorse. It sure is a great place to school and work.

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    Programme: Marketing
    Degree: PhD
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Newcastle
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  • Marketing
    yakshi
    why I chose this University to study?

    Newcastle University, UK is among top 150 universities of the world. It is one of the leading centres of research in marketing in Europe and has been accredited by world’s most renowned institutes. The opportunity to study in this prestigious university is a one in a lifetime opportunity as in one hand I will get world class learning experience and in the another I would be able to interact with students coming from different cultures and nationality.

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    Programme: Marketing
    Degree: Master's
    Graduation: 2020
    Campus: Newcastle
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  • Marketing
    yakshi
    Why I chose this University to study!

    Newcastle University, UK is among the top 150 universities of the world. It is one of the leading centres of research in marketing in Europe and has been accredited by the world’s most renowned institutes. The opportunity to study in this prestigious university is a one in a lifetime opportunity as in one hand I will get world class learning experience and in the another I would be able to interact with students coming from different cultures and nationality.

    View more
    Programme: Marketing
    Degree: Master's
    Graduation: 2020
    Campus: Newcastle
    Overall
    Professors
    Internationality
    Career Prospects
    Value
    Location
    Student Life
    Facilities
    Accommodation

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