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University of Bedfordshire - UOB
speciality: Marketing

4.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

1 Student Reviews

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  • Advertising and ...
    Marketing
    Vipul
    Mba

    The MBA is renowned for providing practical knowledge, and for me, the skills and insights I’m gaining from this course in the business field are invaluable. It bridges the gap between theoretical frameworks and real-world application, allowing me to understand and implement concepts in ways that directly benefit my career. The exposure to case studies, interactive sessions, and projects with industry relevance has been incredibly enriching. Moreover, the emphasis on leadership, decision-making, and strategic thinking equips me with the tools to navigate complex business challenges effectively.

    From finance and marketing to operations and human resource management, the breadth of subjects covered has broadened my perspective, making me more adaptable to various business scenarios. Networking opportunities with fellow students and professionals provide me with new perspectives and ideas. I find myself growing not just in terms of knowledge but also in confidence and capability. Every assignment and group project reinforces the importance of collaboration and critical thinking, which are essential skills in today’s business environment. Overall, pursuing an MBA is proving to be a worthwhile investment in my future, as it’s preparing me to take on leadership roles with a comprehensive understanding of business dynamics.

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    Programme: Advertising and Marketing
    Degree: Master's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Bedfordshire
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