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Manchester Metropolitan University

speciality: Marketing

3.9

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

11 Student Reviews

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  • Marketing
    Evelyn
    incentive approach

    i have to admit it. there’s no perfect educational system, but as far as efforts go this University has that edge in it. i won’t say they’re constantly evolving, but at this pace they’re probably doing just fine.
    the devotion from all staff i’ve encountered is proof of that.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: Blended
    Campus: Manchester
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  • Marketing
    avatar
    University

    I have been here a couple of months now and to be honest I do not feel like I’ve progressed much. I do believe that partly that is due to myself however the teaching style of just teachers reading from a PowerPoint isn’t engaging with me. Right now I feel my University experience is just stagnant and I’m just going about my days with no goal in mind which I hope to Change, whether that is through being more Social or finding the lessons more engaging is yet to be seen.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Manchester
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  • Business Management ...
    with Law
    avatar
    Good Professors

    MMU is a very welcoming space and everyone in there is helpful and perform their job very well by helping you further understand if you have any quires as well as there are so many extra curricular activities you can participate in and easy to make friends.

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    Programme: Business Management with Law
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Manchester
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  • Fashion Communication ...
    and Promotion
    avatar
    Overall, The Entire University

    Overall, I enjoy going university and I enjoy my classes a lot. There are small things like the uncertainty of the strikes and which teachers/classes are going to be effected and I think that there should be building allocated to certain subjects like I think the Fashion students should be in the Fashion/Art buildings instead all around the entire campus.

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    Programme: Fashion Communication and Promotion
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Manchester
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  • Business and ...
    Marketing
    avatar
    Student support

    I love MMU as a university, it has great facilities and resources. The university really help you with everything, and you can always find the information you need at the student hub- they have extra drop in sessions for things you may be interested in, for example when getting a placement there’s so many sessions you can join for different helpful aspects of the process.

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Manchester
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  • Marketing Management
    avatar
    Lectures

    I like how the lectures are all online and easy to access once they’ve been uploaded. Their moodle page is also very organised and everything set up to be clear and coherent. The teachers are also very invested in making sure you do well.

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    Programme: Marketing Management
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Manchester
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  • Fashion Communication ...
    and Promotion
    avatar
    Value Understanding

    Given my time at MMU, they have shown that they value that students understand content, lecturers ensure that students are always on track, with consistent personal tutor drop-ins and extra assessments where students can receive feedback which helps progress.

    The university offers extra help with a grant for students from low-income backgrounds and students who have from mental disorders which could possibly impact learning and university life. Support package helps towards accommodation costs, food and other university essentials.

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    Programme: Fashion Communication and Promotion
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Manchester
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  • Business and ...
    Marketing
    avatar
    Pretty good uni

    I like the social aspect of the university as it is pretty diverse and welcomes people from all backgrounds to join in and has many opportunities and activities to go do and go for. The uni lecturers are very nice and understanding and always makes sure to include everyone.

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Manchester
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  • Marketing Management
    avatar
    Not a bad place

    Good facilities in a great location, sometimes it can be a little bit difficult to resolve issues which could be down to a lack of staff but overall would recommend to anyone who would be interested.

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    Programme: Marketing Management
    Degree: Bachelor's
    Delivery Type: Blended
    Campus: Manchester
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  • Business Management ...
    with Law
    Sylvia
    Three years well spent in Manchester!

    The academic facilities and quality of teaching were excellent, interesting lectures and good infrastructures, the location of the uni was perfect, close to both the train station and the centre. plus manchester is one of the biggest student cities, there are four other universities and you get to have all the amenities and freedom of choice in restaurants and activities, and with a very reasonable cost of living. In general MMU is a really open and free thinking place and there are so many opportunities available in all aspects of student life!

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    Programme: Business Management with Law
    Degree: Bachelor's
    Graduation: 2018
    Campus: Manchester
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