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Manchester Metropolitan University
speciality: Marketing

4.2

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

16 Student Reviews

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  • Sport Marketing ...
    and Management
    Ruby
    One of the best decisions I made!

    Manchester Metropolitan University is a great university that has provided with endless amounts of support and guidance. The campus’ are located in the heart of Manchester meaning there are countless opportunities available. The only thing to be aware of is that it is more of an expensive place to study and their student accommodation is becoming increasingly more expensive, so this would be something to take into consideration.

    Overall, this is an amazing university and I would highly recommend it to anybody considering it!

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    Programme: Sport Marketing and Management
    Degree: Bachelor's
    Graduation: 2027
    Delivery Type: On Campus
    Campus: Manchester
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  • Marketing and ...
    Business Administration
    avatar
    Why I’d Recommend MMU for Future Marketers!

    Studying Business and Marketing at Manchester Metropolitan University has been a valuable and memorable experience. One of the things I appreciate most about the university is its strong focus on practical learning, from real-world case studies to opportunities for live briefs and industry collaboration. The course has helped me build a strong foundation in both traditional and digital marketing, while also encouraging creativity.

    I’ve particularly enjoyed the diverse modules, supportive lecturers, and the way the curriculum stays up to date with industry trends, especially in areas like digital marketing and consumer behaviour. The university’s city-centre location is also a positive attribute; being surrounded by such a vibrant business and creative community has influenced my perspective and opened doors for networking.

    If I had to mention a downside, I’d say some aspects of the academic admin and communication could be improved, but overall, it hasn’t impacted my learning experience too much.

    Would I recommend MMU? Absolutely!! Especially for students who are looking for a business course that’s not just theory-based but also prepares them for real-world challenges and creative industries 🙂

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    Programme: Marketing and Business Administration
    Degree: Bachelor's
    Graduation: 2026
    Delivery Type: On Campus
    Campus: Manchester
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  • MSc Marketing
    avatar
    industry related assignments and activities

    Studying at Manchester Met is fun and engaging and my favourite part of being a student at MMU is attending lectures and seminars. The programme is taught to gain industry-related experience and skills that can apply in their future career. Moreover, the library service and other student services are supported for the students, especially the student hub is the best place to find any answers you need. Also, the business campus has now upgraded the all-saints park to be greener and relax space for students.

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    Programme: MSc Marketing
    Degree: Master's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Manchester
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  • Marketing
    Evelyn
    incentive approach

    i have to admit it. there’s no perfect educational system, but as far as efforts go this University has that edge in it. i won’t say they’re constantly evolving, but at this pace they’re probably doing just fine.
    the devotion from all staff i’ve encountered is proof of that.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: Blended
    Campus: Manchester
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  • Marketing
    avatar
    University

    I have been here a couple of months now and to be honest I do not feel like I’ve progressed much. I do believe that partly that is due to myself however the teaching style of just teachers reading from a PowerPoint isn’t engaging with me. Right now I feel my University experience is just stagnant and I’m just going about my days with no goal in mind which I hope to Change, whether that is through being more Social or finding the lessons more engaging is yet to be seen.

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    Programme: Marketing
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Manchester
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  • Fashion Marketing
    avatar
    A Dynamic Academic Journey

    What I enjoy about this university is faculty is very accomplished and very motivating. In my experience, lecturers come from successful backgrounds in the field of study and give real-life insight into the industry and are very open to further help you grow in your own career. The faculty at MMU is composed of accomplished academics, industry experts, and professionals who are passionate about their subjects. They t also provide guidance and mentorship to students, encouraging them to reach their full potential. The open-door policy and approachable nature of the professors create a supportive atmosphere, where I as a student feel comfortable seeking help and engaging in stimulating discussions.

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    Programme: Fashion Marketing
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: Manchester
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  • Fashion Communication ...
    and Promotion
    avatar
    Overall, The Entire University

    Overall, I enjoy going university and I enjoy my classes a lot. There are small things like the uncertainty of the strikes and which teachers/classes are going to be effected and I think that there should be building allocated to certain subjects like I think the Fashion students should be in the Fashion/Art buildings instead all around the entire campus.

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    Programme: Fashion Communication and Promotion
    Degree: Bachelor's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: Manchester
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  • Public Relations ...
    and Advertising
    avatar
    Supportive Environment

    When I first visited MMU on Open Day, I felt as though there were so many resources available at any time. I was so impressed with the range of support systems in place to help students throughout their time at university. From first to third year, I felt comfortable to voice opinions and encouraged to push myself outside of my comfort zone, there were events to meet others on your course. I often went to careers events to meet others in the field of work I was interested in pursing when I completed university. On a personal note, I made amazing friends during my time in my first year accommodation who I am still friends with today. University was such an amazing experience and has helped me on both a professional and personal level.

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    Programme: Public Relations and Advertising
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: Blended
    Campus: Manchester
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  • Fashion Marketing ...
    and Business Management
    avatar
    Support

    The support I have received has been great. First-year consisted of some online lectures and which was more difficult but the lecturers were always there with help and advice. The uni has great facilities for everyone to use.

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    Programme: Fashion Marketing and Business Management
    Degree: Bachelor's
    Graduation: 2024
    Delivery Type: On Campus
    Campus: Manchester
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  • Business and ...
    Marketing
    avatar
    Student support

    I love MMU as a university, it has great facilities and resources. The university really help you with everything, and you can always find the information you need at the student hub- they have extra drop in sessions for things you may be interested in, for example when getting a placement there’s so many sessions you can join for different helpful aspects of the process.

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    Programme: Business and Marketing
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: On Campus
    Campus: Manchester
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