A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
As an upcoming graduate of the Business Management with Marketing undergraduate program at City University of London, I had an excellent experience overall.
One of the standout features of City University was the program’s emphasis on practical skills and experiential learning. The coursework was challenging yet engaging, and the professors were knowledgeable and supportive. The university provided many opportunities to put theory into practice through internships, case studies, and group projects. These experiences not only enhanced my learning but also helped me develop valuable skills that have been useful in my current job.
Another thing that I appreciated about City University was the diverse student body. The university attracts students from all over the world, which made for a vibrant and inclusive campus community. I found it inspiring to learn alongside people with different backgrounds, perspectives, and experiences.
That being said, one area that I think City University could improve is its career services. While the university did provide some resources and guidance for job hunting and career development, I think there is room for improvement in terms of the quality and scope of these services. For instance, the university could offer more networking opportunities, career counseling, and industry-specific events to help students prepare for their future careers.
Overall, I would definitely recommend City University of London to anyone interested in pursuing a career in business or marketing. The program provides a well-rounded education, practical experience, and a diverse and inclusive community. While there are areas for improvement, I believe that City University offers an excellent education that prepares students for success in their chosen field.
View moreAs a student at City university attending Bayes Business School I would totally recommend choosing this university as the experience is exceptional with great social networking opportunities . Professors are significantly helpful, delivering with excellence and professionalism. Everyone is happy to help and make you feel welcomed in such an esteem university as City, offering exceptional development and guidance through out the course.
View moreAs a postgraduate student, City thus far has given me many opportunities to connect and network with fellow companies and professors. City, knows what they are doing and are very passionate on ensuring their students make the best out of their time.
View moreCity, University of London is a great university offering a wide range of courses. It is a good environment where students with various backgrounds gather. Facilities are first class with a 5 story library. Teachers are very kind!
Great environment, great teachers, great facilities