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City, University of London - City
speciality: Marketing

4.4

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

5 Student Reviews

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  • Advertising
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    Detailed Teaching Methods

    The university is a great fit for someone like me who likes more detailed teaching to be able to understand the program. My department in the university makes that possible by curtailing the number of students in each class to foster a closer relationship with professors, facilitating direct communication and personalized learning experiences. This interaction is greatly beneficial for growth.

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    Programme: Advertising
    Degree: Bachelor's
    Graduation: 2028
    Delivery Type: On Campus
    Campus: London
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  • Marketing and ...
    Strategy
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    Supportive learning environment

    The Marketing and strategy program at City, University of London provides a strong foundation for future success with top-notch facilities and industry connections. The program’s supportive faculty and diverse student body offer a rich learning environment where students can collaborate and learn from each other, creating an ideal atmosphere for growth and development.

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    Programme: Marketing and Strategy
    Degree: Bachelor's
    Graduation: 2025
    Delivery Type: On Campus
    Campus: London
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  • Marketing and ...
    Strategy
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    Bayes Business School

    As a student at City university attending Bayes Business School I would totally recommend choosing this university as the experience is exceptional with great social networking opportunities . Professors are significantly helpful, delivering with excellence and professionalism. Everyone is happy to help and make you feel welcomed in such an esteem university as City, offering exceptional development and guidance through out the course.

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    Programme: Marketing and Strategy
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: London
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  • Marketing and ...
    Strategy
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    Expansive knowledge

    As a postgraduate student, City thus far has given me many opportunities to connect and network with fellow companies and professors. City, knows what they are doing and are very passionate on ensuring their students make the best out of their time.

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    Programme: Marketing and Strategy
    Degree: Master's
    Graduation: 2023
    Delivery Type: On Campus
    Campus: London
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  • Advertising and ...
    Communication
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    Overall experience

    City, University of London is a great university offering a wide range of courses. It is a good environment where students with various backgrounds gather. Facilities are first class with a 5 story library. Teachers are very kind!
    Great environment, great teachers, great facilities

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    Programme: Advertising and Communication
    Degree: Bachelor's
    Graduation: 2019
    Delivery Type: Blended
    Campus: London
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