Cass Business School
speciality:
Marketing
What Is a Marketing Degree?
A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously.
The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market.
Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.
Benefits of a Marketing Degree
Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available.
According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.
Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.
Marketing Degree Structure
Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA.
Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree.
Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs.
2 Student Reviews
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Marketing and ...7 months ago
LydiaUSExceptional Teaching and Comprehensive LearningI completed my Master’s degree at Cass Business School and I can confidently say it was a fantastic experience. The professors are highly knowledgeable, and their teaching methods are both engaging and clear. They break down complex topics into understandable chunks, which has been incredibly helpful during lectures and when preparing for assessments.
The course materials are top-notch, with a good mix of theory, case studies, and practical examples. While the workload can be intense at times—especially when balancing readings, assignments, and projects—the effort is well worth it. By the end of the program, you truly feel equipped with the skills and knowledge to excel in the industry.
If you are looking for a comprehensive, rigorous, and highly rewarding program, I would definitely recommend Cass Business School. The global network and the reputation of the institution are also significant bonuses for career prospects.
View moreProgramme: Marketing and StrategyDegree: Master'sGraduation: 2023Delivery Type: On CampusCampus: London -
Marketing and ...23 Nov, 2022
StudentGreat teaching methods and useful materialsI am currently completing a Masters degree in Marketing and so far I am loving it.
View more
All the lecturers explain the material well and I am able to understand everything and complete all tests and courseworks.
You need to dedicate quite a lot of hours to do the readings, but at the end you receive all the knowledge needed.
I would definitely recommend this university.Programme: Marketing and StrategyDegree: Master'sGraduation: 2022Delivery Type: On CampusCampus: London
