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Apsley Business School

speciality: Marketing

5.0

What Is a Marketing Degree?

A business cannot survive if its products are not marketed in the proper way. Luckily for all the businesses out there, the number of candidates wanting to pursue a marketing career is growing tremendously. 

The aim of this degree is to help students anticipate, manage, and satisfy customers’ needs and wants. By doing so, they will be able to effectively communicate the benefits of any business product to the targeted market. 

Due to the fact that marketing is a complex industry, which tackles many areas ranging from market research to advertising and promotion, this degree focuses on all parts of the process before concentrating on a particular area of study.

 

Benefits of a Marketing Degree

Good news for marketing graduates! If you did not know yet, marketing is an essential aspect of all types of businesses, from all sectors of activity. Thus, all of them rely on marketers to promote and sell their products. A high market demand comes with many job opportunities available. 

According to Labor Department Findings, graduates with a marketing degree can earn 98% more per hour than the ones working in the industry without having a specialised degree.

Furthermore, students are equipped with transferable skills, such as excellent communication abilities, strategic thinking, planning, data analysis and so on, that can be used in other industries too.

Marketing Degree Structure

Marketing degrees can be studied either as Bachelor of Arts (BA) or Bachelor of Science (BSc). The major difference lies in the presence of more scientific and technological aspects, which are commonly seen in a BSc rather than a BA. 

Like most degrees, marketing courses last between three and four years, depending on the university. However, there are institutions which give students the possibility to do a two-year associate’s degree – also called a ‘foundation’ degree. 

Even if graduating from both degrees qualifies candidates to work in this industry, a Bachelor degree has higher chances to lead you to well-paid jobs. 

3 Student Reviews

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  • Digital Marketing ...
    and E-commerce
    Asumbi
    Marketing experts

    Apsley Business School provides the best training at all levels of education for those who wants to be part a business world. Professors provide just that.

    Student relationships is good

    Accommodation facilities provided and furnished.
    I would recommend for anyone who wants a touch of class in training

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    Programme: Digital Marketing and E-commerce
    Degree: Bachelor's
    Graduation: 2022
    Delivery Type: Blended
    Campus: London
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  • Business with ...
    Digital Marketing Management
    avatar
    Marketing management

    This university in London has the best facilities for learning, both in the library and other resources. Professors are ready to help and above excellence.
    The accommodation facilities provided are well furnished.
    Recommended

    View more
    Programme: Business with Digital Marketing Management
    Degree: Master's
    Graduation: 2017
    Delivery Type: Blended
    Campus: London
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  • International Trade ...
    & Finance
    Sinisa
    Timely delivered and well structured

    I have gained a lot from my paper reviews, all courses and programme in general were delivered timely. The procedure on the path towards a doctoral degree is well structured and that was what I liked most. I would recommend ABS London especially for experienced executives looking for their career growth and personal development.

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    Programme: International Trade & Finance
    Degree: PhD
    Graduation: 2019
    Campus: London
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    11 Oct, 2022
    Daniel
    Daniel
    I cannot find any mention of Apsley Business School on the Office for Students register, which is the central database of all institutions in the UK that have the power to award degrees. Can you explain who exactly awards the degree? They are also not listed on the Higher Education Degree Datacheck website. Was the studying all delivered completely online or were there any face to face sessions?

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